Starting out in business is no easy task, especially in a down economy. In this podcast, Inc. magazine columnist Norm Brodsky offers advice for budding businesspeople, using his own successes and failures with start-ups. Brodksy explains why it’s important to have lots of competitors and why it’s imperative to keep track of the numbers by hand. His new book, co-written with fellow Inc. magazine columnist Bo Burlingham, is titled “The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.”
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