MySpace and YouTube: Bad Marketing?

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  L10_Chris

  05/14/07 | Report as spam

  It's about leverage

  MySpace and YouTube are not purely marketing/sales driven sites, but rather community and sharing sites, I think it speaks volumes as to where marketing is headed. Since the dawn of time businesses have been able to leverage the power of word-of-mouth marketing, and for most small businesses that has been their greatest asset. With the infusion of social sites now taking hold, more focus can be given to that style of marketing in a permanent format, the trick lies in properly understanding how to manipulate the "Referrals" you receive.