Reuters, IBM, and Sun are some of the big name companies that have made themselves at home in Linden Lab's virtual world, Second Life. And now Scion is launching two new models in the real world and in Second Life. Scion is targeting the young "trendsetters" in Second Life i.e. the same consumers who already make that brand successful. But is Second Life - with a debatable number of users and an environment where prostitution is legal - a smart way for brands less established than Scion to woo "trendsetters?" Lenovo Marketing VP David C. Churbuck doesn't think so. Ben Folds held an album release party and a whopping 25 people showed up. And internet giant EBay wants nothing to do with Second Life because they don't want to deal with the sticky legal details of virtual property.
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