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Video: How to do Market Research with Google and Yahoo

September 9th, 2008 @ 4:44 pm

3 Comments

Categories: BNET, Marketing, Research, Video

Tags: Google Inc., Market Research, Yahoo! Inc., Video, Corporate Communications, Marketing Research, Marketing, Michael Mattis

Who needs thousands of dollars worth of studies and polls and focus groups when you’ve got Google and Yahoo right in front of you? In this new BNET Video, Chris Tancer, author of “Click: What Millions of People Are Doing Online and Why it Matters,” explains that all you really need to find out what people want, and when they want it, is a web browser and some common sense.

 
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  •  
    1

    Holgerson

    09/10/08 | Report as spam

    RE: Video: How to do Market Research with Google and Yahoo

    Google and Yahoo are for sure a valuable source of information, but a retailer who sells prom dresses and hasn't noticed over the years on this job when customers are looking for dresses he/she sucks at this job (too far from the client).

    And there are many questions Google and Co can't answer. So to me "Who needs thousands of dollars worth of studies..." sounds far too extreme and has the taste of a little bit too much of sales work for that book...

  •  
    2

    Michael.Mattis@...

    09/10/08 | Report as spam

    RE: Video: How to do Market Research with Google and Yahoo

    Don't tell me. Let me guess. You're in the focus group business, right?

  •  
    3

    rtussy

    09/10/08 | Report as spam

    RE: Video: How to do Market Research with Google and Yahoo

    useless, poser trying to be web guru

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