News and observations from the BNET staff
June 27th, 2007 @ 6:24 am
You have an idea – it’s bold, brilliant, and creative. But how do you sell your great idea to the people who can actually implement it? Communications Coach Carmine Gallo has some hot tips.
For more tips, check out the rest of the articles in BNET’s package on The Secret to Selling Your Big Idea.
Subscribe to this discussion via Email or RSS
jatos.software@...
I have to say, that womans demeanour would put me right off her idea!
smyarber
They make it seem easier than it is... how exactly are you supposed to know WHAT your AUDIENCE wants to hear....? Its assumed that we already know.
dmnair
Hi
Could you please send this video in a zipped folder across to me at deeps0804@gmail.com. I want to view this video in Windows Media file.
Regards,
Deepa M Nair
Vici Montgomery
Very clear and concise. Great refresher.
Many thanks
Biz observer
How much would the pitch be changed to angel investors or venture capital group?
anbarber@...
Recommend the following things MUST to be included in the pitch:
1. Focus on limited objectives which are easily achievable;
2. Highlight the strengths & experience of the people running the new business;
3. Emphasis the target ROI on an annual basis - remember that this kind of investor represents "impatient money" looking for 20-25% p.a. return and a clear exit strategy.
4. Consider offering convertible accumulative preference shares.
5. Be clear about how the money will be spent in your monthly cash-flow analysis.
6. Ask for enough funding - too many start-ups fail because they did not ask for enough money!
7. Consider accepting staged investment based on acheivibng certain quarterly benchmarks.
8. Accept that you may have to give up 75-80% of the equity to these investors - but build in a buy -back option based on achieving agreed annual ROI targets.
Good Luck!
Andrew Barber
Director
www.tynewalker.com
Popular on CBS sites: SEC Football | NFL | Video Game Cheats | iPhone | Video Game Reviews | Notebooks | Antivirus Software
About CBS Interactive | Jobs | Advertise | Mobile | RSS
© 2009 CBS Interactive Inc. All rights reserved. | Privacy Policy (updated) | Terms of Use | Site Map
Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Yesterday Google showed off its forthcoming Chrome OS, leaving many to wonder how exactly the company will monetize it. The answer: it won’t. Since Google derives 97% of its revenue from online ads, it simply wants you using a computer that is always online. Specifically, it wants you on a computer that is one click [...]
How’d you like to earn a few thousand dollars for less than an hour of your time? This is no get-rich-quick come-on. The extra income is the potential payoff for making a few simple and painless money moves.
