They say opinions are like you-know-whats: Everybody’s got one. And BNET bloggers and their readers are no exceptions. On the heady issue of Dunkin’ Donuts pulling an ad showing actress Rachael Ray with what some pundits said appeared to be a keffiyah — a traditional Arab head scarf — around her neck, no less than three BNET bloggers weighed in.
First, Harvard’s Sean Silverthorne uses the incident to offer some lessons on how to choose the right celebrity endorsement for your product or service.
Then, Dan Mitchell, who writes our Food & Bevvie industry blog, took Dunkin’ to task for pulling the ad, saying that the donut diner caved into pundit pressure… and besides, it wasn’t keffiyah anyway, but a scarf with a paisley pattern. Kieth Olberman agrees. Thirty four highly politically-charged comments later, the dust is only barely beginning to settle.
Meanwhile, Advertising industry blogger, Jake Swearingen, demurs, saying that:
If a company is able to turn a mini-scandal into a bit of positive PR from a prominent blogger, they’re definitely doing something right, regardless how silly the scandal may ultimately be.
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