They say that it’s bad for a journalist to become a part of the story. But at BNET, it’s hard not to. Fame just seems to dog us like Old Yeller chasing a stick of beef jerky. It’s OK, we’re used to it by now.
TheFounder, an anonymous blogger at the advertising industry blog, Tribble Ad Agency, has posted a Q&A interview with BNET’s Jake Swearingen, our advertising industry analyst and blogger. Jake has been following the agency world since we launched our BNET Industries section, April 15. Since then, Jake has uncovered some of advertising’s inconvenient truths, like:
- Teens don’t necessarily like mobile ads.
- Soft drink giants are probably only pretending to reform their kids’ campaigns.
- There’s a word for Da Vinci’s rebranding to Synarchy: “dumb.”
- Consumers don’t really care all that much if you’re “green.”
And so forth. But thanks to Tribble Ad’s Mr. Founder, we now know a little bit about Jake Swearingen as well. Swearingen:
- Bows low to George Parker.
- Is a veritable literatus, having been published in McSweeney’s.
- Thinks internet advertising is “the place to be,” but isn’t so sure that the Internet will “save” the industry.
Pass the bubbly, darlings, and keep those blogs rolling.
(Pictured: Swearingen aboard his power yacht, Prowler.)
