With viral marketing, you spend nothing and let your fans do the work for you. In this podcast, online marketing expert David Meerman Scott explains how to use the Internet to spread your ideas virally and get greater impact than you would from traditional advertisements.
For more on viral and influencer marketing:
- How Valuable Is Word of Mouth?
- Creating Influence: Avoiding the Backlash
- Harvard Business Review IdeaCast: Viral Marketing for the Real World
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