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How NPR's CEO was Dumped

March 7th, 2008 @ 12:10 pm

10 Comments

Categories: General, Leadership, Management

Tags: NPR, National Public Radio Inc., Podcasts, Advertising & Promotion, Recruitment & Selection, Development Tools, Networking, Internet, Marketing, Human Resources

Insiders say that National Public Radio (NPR)’s CEO Ken Stern lost his job yesterday in a shockingly abrupt fashion.

My sources say that Board Chair Dennis Haarsager simply walked into Stern’s office, fired him and told him that it was time for him “to leave the building.”

NPR reporters David Folkenflik and Frank Langfitt confirm that Stern was forced out after only 18 months in the job.

Stern had moved aggressively to stabilize the finances at the chronically troubled network, and had doubled its audience to 26 million listeners a week.

He also had built an endowment of more than $300 million, which has allowed NPR to open more bureaus here and overseas, as well as to launch several new programs.

Perhaps most significantly, Stern took highly visible strides to lead the network into digital ventures, to the point that NPR is now a leader in both music and news podcasts.

Sources say Stern’s decisions created a growing sense of anxiety and resentment at some of the network’s major member stations, like WNYC in New York and WBEZ in Chicago.

Member stations depend on popular shows like Morning Edition to solicit donations.

Therefore, as people can increasingly access programming via NPR’s web site or via their cell phones, local station officials worry that they may lose the loyal base that contributes to their annual pledge drives.

This controversy has been raging for years inside the NPR system (including when I worked there in the mid-Nineties.) Some of the same technological forces that are driving local newspapers out of business are at work with local radio outlets.

These local stations could be developing strong local programming that would appeal to their audiences, but many allowed themselves to become over-dependent on NPR instead.

Stern apparently rubbed at least some of the member station representatives the wrong way.

“Ken didn’t treat (our) stations like clients,” one source told me,”(but) that’s what we are.”

Haarsager announced that he will serve as interim CEO while NPR conducts a national search for Stern’s replacement.

 
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  •  
    1

    sbrennaman354

    03/10/08 | Report as spam

    NPR CEO

    It appears by all metric that he was very successful,in stabil;izing then growing the business. Maybe teh major networks need to hire him. I guess success does not count at NPR (National Peoples Radio)

  •  
    2

    hotweir

    03/10/08 | Report as spam

    NPO CEO

    Good points, Susan. At least they need to be much more transparent, if they are going to present themselves as a public-interest organization.

  •  
    3

    smbrockman

    03/10/08 | Report as spam

    RE: How NPR's CEO was Dumped

    I can't tell if the author provided a balanced review or is biased toward the former CEO, but from this it sounds like Ken was what NPR needed and got a bad deal. The "clients" need to understand the variety of listener access points required in future... and how can they argue with his building of a substantial endowment! Hopefully his efforts toward a progressive growth strategy will continue...

  •  
    4

    hotweir

    03/10/08 | Report as spam

    Direction

    The initial indications are that NPR will NOT be backing off from where Stern was taking them, but it's early. A lot will depend on the next CEO...

  •  
    5

    dmccutcheon

    03/10/08 | Report as spam

    RE: How NPR's CEO was Dumped

    Does this mean the discontinuation of Fresh Air podcast?

  •  
    6

    hotweir

    03/10/08 | Report as spam

    Freshair podcast

    Let's hope not, Dave!

  •  
    7

    davistroy

    03/10/08 | Report as spam

    Snatched Out of the Jaws of Victory ...

    Sounds like the "member stations" don't get it, just like the recording and movie studios don't get it. They look at themselves as clients/customers, but they are more like Franchisees in a partnership. I had followed Stern and what he was trying to accomplish and he was definitely on the right track. Looks like this latest move is a great move backwards and I suspect that these "member stations" will be back begging the public to bail them out after they get someone to lead them back on the socialistic path they were on.

  •  
    8

    hotweir

    03/10/08 | Report as spam

    Dumped

    You raise an interesting perspective. My own hunch is that his aggressive, web-saavy style clashed with the more traditional elements inside NPR. These old-timers carry a sense of entitlement that would put the Ivy League to shame.

    In my own time within the system, I advocated (albeit at a much more junior level -- EVP of KQED, Inc., -- for many of the same changes Stern was pushing for. We expanded underwriting credits on TV to 30 seconds from 15 in order to leverage more media buyers.

    We negotiated tough new exclusions with the unions to allow us to pursue digital technologies.

    I faced some withering opposition back in 1995 and it prematurely ended my tenure there.

    Stern's ship probably crashed on the same rocks, on a far higher shore. NPR has gotten rid of talent once again. It is ludicrous to fire the person who doubled their audience in 18 months!

  •  
    9

    lynn1463@...

    08/01/08 | Report as spam

    RE: How NPR's CEO was Dumped

    it does beg the question, "just what was Ken's part in riling up Dennis to the point of ejecting Ken from the building?" CEO's are generally allowed a graceful exit...

  •  
    10

    lynn1463@...

    08/01/08 | Report as spam

    RE: How NPR's CEO was Dumped

    interesting to see this perspective, albeit rather subjective sounding. too bad the reporter didn't have the insight or connections to query as to just what Ken did to rile up Dennis to the point of essentially ejecting Ken from the building. if Dennis was such a savvy negotiator, he would have arranged the standard CEO's graceful exit...it's unfortunate for everyone involved, including we, the NPR subscribers.

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