Disruptive innovation changes the game, winning not by doing something better but by doing it differently. Take the Nintendo Wii. Scott Anthony explains how the Wii’s innovative controller, designed to be easy for non-gamers to use, helped the company expand the market for video games. Anthony explains how you can find opportunities for disruptive innovation and gives advice for fostering this kind of innovation in your company.
Featured Guest: Scott Anthony, author of the “Innovation Insights” blog at HarvardBusiness.org.
For more on innovation:
- Disruptive Innovation for Social Change
- Video: “Innovation Nation” by John Kao
- How to Nurture New Ideas
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