Top 10 Viral Videos of 2007

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  1

  peter.dilger@...

  12/19/07 | Report as spam

  Top Viral Videos

  Viewings are Vanity ? Sales are sanity
  
  Are we measuring the right thing ? the number of viewings may in fact be totally irrelevant the important feedback is more likely to be
  1. Who is viewing the videos in terms of target audience? A load of 14 year olds viewing a video about mortgages would be a total waste of time (for at least another 10 years)?
  2. Why are they viewing it? ? just because it?s funny or they like the music is not a good reason
  3. Does it help brand recall?? I was involved in a typical conversation at a football game last weekend where two people were discussing a really funny beer advert on television when I asked which brand they had no idea at all
  4. Can we measure whether the video has produced any sales? ? there will obviously be instance where it has but how effective is it in producing incremental business .
  5. Can we measure effectiveness in producing additional business across the market segments and demographic profiles?
  6. Meaningful statistics ? for a company selling for example in the UK the fact that 90% of the viewings are in the USA might be irrelevant.
  Peter.dilger@keystone-associates.co.uk

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  2

  cvos

  12/31/07 | Report as spam

  International Videos Trump Viewers

  When I viewed these viral videos on youtube, I saw different numbers of views. The top video was Smirnoff.