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Holiday Season an Opportunity for ADRE

December 12th, 2007 @ 10:37 am

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Categories: Management, Marketing, Workplace

Tags: Card, Holiday Season, Jessica Stillman

Holiday Season Is an Opportunity for ADREToday is the last day of Hanukkah and Christmas is just around the corner. The holiday season is upon us and that means many managers (or their assistants) are staring at a stack of holiday cards on their desks and suddenly remembering an urgent appointment for a root canal.

Sending out holiday cards may not be everyone’s favorite activity but Newly Corporate, a blog for those just making their way into the corporate world, has some insights on the holiday practice for both newbies and those who have been around for a couple of seasons. Quoting management guru Tom Peters, quoting Hank Paulson, the folks at Newly Corporate remind us to think of all those cards as ADRE:

During his days as Goldman Sachs boss, Treasury Secretary Hank Paulson had an invariant habit. He would call “60 CEOs in the first week [of the year] to wish them happy New Year.” During my brief White House stint in the mid-seventies, I spent eight or nine straight hours one New Year’s Eve on my office phone. I called close to 100 people I worked with—in agencies all over Washington…I admit that I was purposefully engaging in an ADRE … Act of Deliberate Relationship Enhancement.

For the technologically savvy and the environmentally concerned Newly Corporate also offers alternate greeting card ideas including ecards sent through Facebook and through good old-fashioned email.

(Image of cards to mail by Aine D, CC 2.0)

 

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