Google’s putting hundreds of millions into developing renewable energy that’s “cheaper than coal,” working with eSolar, specializing in solar thermal power, and Makani Power Inc., specializing in high-altitude wind power. Analysts suggest the company may be shooting itself in the foot with the energy initiative (named RE<C — renewable energy less than coal) by detracting from its core business with hopes of saving the world. But as EcoGeek pointed out, Google’s making an investment, not just being charitable. Sure, there’s risk involved, but lets face it: the Internet industry depends on energy, and finding cheap energy sources is ultimately good for business.
This move isn’t merely a response to Al Gore’s advisory. It’s a smart decision that aligns Google’s charitable and business objectives and positions the company for far more than Web market domination.
According to Google co-founder Larry Page:
“If we achieve these goals, we are going to be in the (electricity) business in a very big way. We should be able to make a lot of money from this.”
Also from CNN’s coverage:
“As Google grows, we don’t want the business to become part of the problem. We want to be part of the solution,” said Larry Brilliant, executive director of Google’s philanthropic arm, Google.org…
The push into the energy industry serves as another reminder of Google’s belief that it can harness technology to make the world a better place.
(Renewable Energy image courtesy of sirmikester, cc 2.0)
