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Why Do Indian Children Keep Falling Into The Gap?

October 29th, 2007 @ 11:48 am

3 Comments

Categories: General

Tags: Gap Inc., Reality, Observer, Channel Management, Marketing, Lori Deschene

child-labor.jpgDespite having established an ethical code three years ago amid a child labor scandal, Gap Inc’s factories are still abusing children. The Observer’s undercover reporters found children as young as 10 years old — some sold by their families — making clothes for Gap Kids in a New Delhi sweatshop. The children described long hours, threats, and beatings.

In its damage-control scramble, Gap’s touting its ethical standards, highlighting the company’s ongoing prevention efforts and commitment to policing child labor (Gap terminated 136 supplier relationships in the past over child labor.) A Gap spokesman said:

“At Gap, we firmly believe that under no circumstances is it acceptable for children to produce or work on garments. These allegations are deeply upsetting and we take this situation very seriously. All of our suppliers and their sub-contractors are required to guarantee that they will not use child labor to produce garments. It is clear that one of our vendors violated this agreement, and a full investigation is under way. After learning of this situation, we immediately took steps to stop this work order and to prevent the product from ever being sold in our stores. We are also convening a meeting of our suppliers where we will reinforce our prohibition on child labor.”

With all that prevention in place, why did it take a media outlet to uncover the New Delhi child labor violation? With that in mind, consumers might not be as forgiving as they were after 2004. In fact, they may start questioning why Gap stays in India at all.

Bhuwan Ribhu, a Delhi lawyer and activist for the Global March Against Child Labour, expressed a sentiment consumers may start to echo:

“Gap may be one of the best-known fashion brands with a public commitment to social responsibility, but the employment [by subcontractors ultimately supplying major international retail chains] of bonded child slaves as young as 10 in India’s illegal sweatshops tells a different story.

The reality is that most major retail firms are in the same game, cutting costs and not considering the consequences. They should know by now what outsourcing to India means.”

(Child Labor image courtesy of impious, cc 2.0)

 
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  •  
    1

    United Systems

    10/29/07 | Report as spam

    Completely ASININE!!!

  •  
    2

    lisalaskey

    10/30/07 | Report as spam

    RE: Why Do Indian Children Keep Falling Into The Gap?

    Great question posed in piece: Why, if Gap Inc. is so committed to an ethics platform, did it take a media expose to produce corporate 'oh my's?'

    Be it in the name of crisis control - or not, here's an idea Gap: Dedicate a team to monitor the activities of your vendors - create a communication strategy that places value on the vendors who are in active compliance - engage them in your 'commitment to ethics.' Drop with public fanfare those who fiscally benefit from upon the backs of our greatest resource - our children. (& upon whom your paychecks rely) - How much is enough?

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    3

    ianofthegulf

    10/30/07 | Report as spam

    RE: Why Do Indian Children Keep Falling Into The Gap?

    Consumers have to take sonme of the blame on this. If we buy had-embroidered clothing at cheap prices we should realise that they are not made ethically. Its about time that we consumers woke up to this fact. Unfortuantely, The Gap is not the only high street chain guilty of losing control of their suppliers in order to keep costs down. - Ian Wilson, Riyadh

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