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MC Hammer, Twitter on Good Morning America

February 24th, 2009 @ 6:06 am

Categories: Uncategorized

Tags: Twitter, Marketing Research, Marketing, Sean Silverthorne

The ABC cameras were rolling last week when hip-hopper MC Hammer visited Harvard Business School to talk up the networking and marketing power of Twitter.

This clip on Good Morning America shows reporter John Berman, aka abcdude, attempting to answer the question, why would anyone “microblog” their life throughout the day in 140-character chunks?

Says Hammer, who has more than 90,000 Twitter followers: “I love anything that shortens the distance between creation and the consumer. The middle men keep getting in the way.”

Harvard Business School professor Andy McAfee, an expert on business technology and Twitter user, offers his own perspective.

“Twitter has uncovered the need that most of us didn’t even know we had. To talk about ourselves and broadcast our lives and our work in a very low cost, low overhead but very public way.”

Berman says that after Hammer tweeted about him, Berman’s number of followers grew from 9 to 150 in a matter of moments.

Have you used the marketing power of Twitter for business use? What were the results?

 
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    1

    Joe E S

    02/28/09 | Report as spam

    RE: MC Hammer, Twitter on Good Morning America

    This is another addiction to personal communication media that we don't need to foster as a social habit. It's bad enough with the growing habit of constant social texting, but to think that you could be in a meeting and split your attention to what I am presenting to sending out comments to the same people in that meeting, or oiutside that meeting, is unacceptable and rude.

    People want it both ways. On one hand, they decry the growing invasive information gathering industry and the files that are kept on us. They fear identity theft and the amount of personal information that government and marketing agencies have on us. On the other hand, these same people have no problem in releasing the same information to people they don't even know.

    Hey, why not tell me you are at the gym for the next hour so I can break into your house and steal stuff? Make it easier for me to know everything you do or think so I can stalk you. Tell me more about your family, your personal life, and what you like or don't like so that I put the pieces together to steal your identity!

    When did it become fashionable that people think that they are so important that they have to broadcast every aspect of your personal and daily life to anyone without checking who they are or asking if we really care?

    For some reason, people are afraid to be alone or private because they are not just happy with moments of "aloneness." They feel that if they are not social networking all the time, then they are insignificant. The excuse that this is necessary to "keep in touch" with what is important, or remove "middle man" barriers, keep up with what is trendy, is just bogus. Twitter is just a symptom of a self-centered assumption that some people think they are the center of the universe, and that now they have the technology to force that on everyone else just to gain self-validation.

    It amazes me how willing we are to buy any device from communication technology companies today, and justify it by diminishing the value of our personal life, our privacy, and the respect we have for those things with other people.

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    2

    crodgers

    03/02/09 | Report as spam

    RE: MC Hammer, Twitter on Good Morning America

    Thanks, Joe E S you have saved me from writing my opinion because it very much mirrors yours! People give me a break, I really couldn't care less if you are at the Gym or the GYN for that matter!

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Blogger Profiles

  • Blogger Thumbnail Sean Silverthorne Sean Silverthorne is the editor of HBS Working Knowledge, which provides a first look at the research and ideas of Harvard Business School faculty. Working Knowledge, which won a Webby award in 2007, currently records 4 million unique visitors a year. He has been with HBS since 2001. Silverthorne has 28 years experience in print and online journalism. Before arriving at HBS, he was a senior editor at CNet and Executive Editor of ZDNet News.... more »

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