Expanding on yesterday’s blog on the diminishing ROI for business users of Facebook, Harvard Business Online blogger John Sviokla checks in with a positive look at its main competitor for business users, LinkedIn.
His take: LinkedIn delivers tremendous reach to business professionals for a relatively small investment. Says Sviokla:
“I have personally found it useful for recruiting, business development, and research. How much do you need to pay to get access to over 25,000,000 professionals? Does $7,000/month sound reasonable? That’s what you can buy from LinkedIn.”
And it’s not just contacts and business prospects you connect with. Sviokla values the ability to tap into domain experts to help him solve problems. Read his post for more concrete examples on the benefits of LinkedIn
Have you compared LinkedIn and Facebook. Which do you prefer to build up business contacts?








