BNET Insight

The View from Harvard Business

The latest ideas and insights from the minds of Harvard Business.

Quelch Says Clunker Program a Government Botch Job

August 24th, 2009 @ 6:43 am

2 Comments

Categories: Management, Marketing

Tags: Job, Incentive, Quelch, Government, Vertical Industries, Sales Force Management, Sales, Sean Silverthorne

Cash for Clunkers had three primary goals: Help the auto industry, help the environment, help the poor. It failed on all three, thanks to the U.S. government’s mishandling of the whole affair.

This damning review comes from Harvard Business School marketing expert John Quelch, in a blog post on Harvard Business Publishing.

“The Federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. It has no experience in such initiatives and proved itself incapable of forecasting demand associated with different incentive levels.”

Where did government fail? Quelch says the size of the rebate, up to $4,500, was way too large and resulted in taxpayers subsidizing car deals that would have occurred anyway. And government-imposed bureacuracy means administration costs might reach 10 percent of program costs.

Read Quelch’s entire critique How Cash For Clunkers Failed American Taxpayers. You can also look at my previous post supporting the program. Then come back here to debate this question:

Is Cash for Clunkers an exemplar of the good government can do for its people, or an illustration of why government should stay out of private enterprise? Short on time? Take our poll.

Cash for Clunkers is ...

View Results

Loading ... Loading ...

 
Reply to Story

BNET TalkbackShare your ideas and expertise on this topic

Subscribe to this discussion via Email or RSS

  •  
    1

    Wetbehindtheears

    08/25/09 | Report as spam

    RE: Quelch Says Clunker Program a Government Botch Job

    If 73% of this "above average" group can see that the government shouldn't be in the business of business why can't those who are hired by gaining less than 50% of the votes of their constituents get it?

    Sunshine is an easy sell, that burns because it is free and we use too much...

  •  
    2

    Joe E S

    08/25/09 | Report as spam

    RE: Quelch Says Clunker Program a Government Botch Job

    Let's examine this closely. The government buys GM, so it is now in the auto business with a company on its own, which we the tax payers fund and bear the risks.

    Who else but the government would be so far away from thinking like a profitable enterprise by offering money to its potential customers to go buy its competitor's product?

    At least the govenrment could have required that the $4500 be spent on buying GM cars and turning that GM inventory around that the country now owns!

    That is a simple illustration of why government does not belong in private industry. When it comes to mission and prioiorities, it can't walk the fine line between governing and being a profitable enterprise because who do you serve first... your own customers, or the country?

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement

Blogger Profiles

  • Blogger Thumbnail Sean Silverthorne Sean Silverthorne is the editor of HBS Working Knowledge, which provides a first look at the research and ideas of Harvard Business School faculty. Working Knowledge, which won a Webby award in 2007, currently records 4 million unique visitors a year. He has been with HBS since 2001. Silverthorne has 28 years experience in print and online journalism. Before arriving at HBS, he was a senior editor at CNet and Executive Editor of ZDNet News.... more »

advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here