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Is the Internet in Lockdown Phase?

May 16th, 2008 @ 8:18 am

3 Comments

Categories: Innovation

Tags: Innovation, PC, Harvard, Jonathan Zittrain, Internet, Sean Silverthorne

Is the Internet in Lockdown Phase?Harvard’s Berkman Center for Internet and Society has generated a rushing river of ideas and discussions at the intersection of technology and society since its formation 10 years ago. The work has been so fundamental that Harvard announced this week that the Center, which is based in the law school, would become a university-wide research center.

Typical of the work done by Berkman is the recently launched Publius Project, a collection of original essays about the evolution of the Net from distinguished thinkers including Esther Dyson, Doc Searls, David Weinberger, Reed Hundt, and JP Rangaswami.

Here is the one you need to read if you make your living creating or selling Internet-based products: The Future of the Internet and How to Stop It.

Author Jonathan Zittrain argues that the Internet, much like the PC before it, started as an open innovation system where users (and companies) could create improvements never foreseen by the inventors. They were “generative” in that respect, to use Zittrain’s word.

The PC revolution was launched with PCs that invited innovation by others. So too with the Internet. Both were generative: they were designed to accept any contribution that followed a basic set of rules. Both overwhelmed their respective proprietary, non-generative competitors, such as the makers of stand-alone word processors and proprietary online services like CompuServe and AOL.

But what’s happening now on the Internet? Zittrain says we may be at the beginning of a lockdown phase, where the Internet as a development platform and playground for new ideas becomes less open in the name of security against identity theft, spam, and virus attacks. And it’s a trade-off that consumers are increasingly willing to make.

His example: The iPhone. This wonderful device came preprogrammed with innovation, but users are locked out of the option of making their own improvements. Even now, developers who want to create apps for the device must register with Apple, use Apple’s tools, meet Apple’s standards, and sell through iTunes.

Zittrain’s example may not be the best — Steve Jobs has usually favored offering consumers a closed, non-tinkerable product so he can produce a consistent user experience. But think also of the Xbox, TiVo, and other Internet-centered devices modifiable only by the companies that created them. In locking down the Internet to keep bad guys away, are we are also locking out the user innovations that create Big Bang advances?

Says Zittrain:

The future is not one of generative PCs attached to a generative network. It is instead one of sterile or contingently generative appliances tethered to a network of control. These appliances take the innovations already created by users and package them neatly and compellingly, which is good — but only if the Internet and PC can remain sufficiently central in the digital ecosystem to compete with locked-down appliances and facilitate the next round of innovations. The balance between the two spheres is precarious, and it is slipping toward the safer appliance.

Is the open Internet beginning to close to user innovation? What do you think?

(Lock image by AMgill, CC 2.0)

 
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    1

    Jack Pierce

    05/19/08 | Report as spam

    Your Example: The iPhone?

    How could you miss the boat more? I might agree that the Internet is
    reaching some sort of mature segment of it's present cycle, but the very
    example you use, the iPhone, is one of the few products that represent the
    opposite of stagnation.

    Steve Jobs does have a history of protecting (you can call that controlling, if
    you must) the user experience. But now he actually packaged what many
    critics call the best operating system available today into a phone!

    The SDK (software developer's kit) coming out in the next few weeks is
    FREE...you simply pay a one-time registration fee for $99...you can charge
    anything you want for your application and Apple makes that just a click away
    for purchase, for just 30%. And if you want to present a free application,
    Apple will make that just a click away, too...without any charge at all.

    I have forgotten the name of the venture capital firm, but with the Apple
    announcement of the new SDK, a prominent VC firm immediately offered up
    $100 million dollars in funding for new applications.

    You can't get much more forward thinking that that...and we're talking about
    true mobile computing, for crying out loud!!!

  •  
    2

    seansilverthorne@...

    05/23/08 | Report as spam

    Apple and Innovation

    As an iPhone owner (and lover), you miss the point. Which is, Apple is controlling innovation on its platform, rather than letting a thousand flowers bloom.

    Now, I AGREE with this strategy, as a user. But I believe the larger argument here is that Internet-based products will increasingly happen in closed systems. So while Apple gets it, the overall innovation space shrinks. And that's bad.

    Sean

  •  
    3

    MikeBogo

    10/23/08 | Report as spam

    Moving Towards Sterility?

    While I agree that a greater focus is being placed on security, innovation is far from dying out. There is a trend towards centralization of platforms, but generally only when that platform has advanced tools for creating your own content. Look at the market leaders (or those gaining share rapidly) in several sectors of technology: FaceBook - allows you to create your own applications and add-ons. Fire-Fox - allows you to create plug-ins. The iPhone - a developer SDK to create and sell your own applications. Even Google Android does the same.

    To be fair, while on the web this is a newer innovation because the technology and software simply didn't have that kind of capability or ROI (there was lower hanging fruit), this idea of creating platforms and allowing open content has been around for a while. Look at gaming consoles, like Nintendo - it opened up its system for anyone to develop on, but it maintained some control by using the Nintendo Seal of Approval.

    The Internet is maturing, and yes, it is more difficult to innovate, but only because low-hanging fruit has already been grabbed, and existing sites have had many years of experience and design.

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  • Blogger Thumbnail Sean Silverthorne Sean Silverthorne is the editor of HBS Working Knowledge, which provides a first look at the research and ideas of Harvard Business School faculty. Working Knowledge, which won a Webby award in 2007, currently records 4 million unique visitors a year. He has been with HBS since 2001. Silverthorne has 28 years experience in print and online journalism. Before arriving at HBS, he was a senior editor at CNet and Executive Editor of ZDNet News.... more »

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