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Facebook as Corporate Intranet -- It's Starting to Happen

December 18th, 2007 @ 6:25 am

3 Comments

Categories: Innovation, Management

Tags: Facebook, Corporate Intranet, Intranet, Sean Silverthorne

Facebook as Corporate Intranet — It’s Starting to HappenA few months ago, Harvard Business School professor Andrew McAfee applauded the business value of Facebook and similar social networking platforms. What he did not envision, he says today, is that Facebook could be much more: a replacement for the corporate intranet.

But now that developer Serena Software has created an intranet site for its 800 employees using Facebook, and that Avenue A Razorfish has adopted an open-source wiki platform as its intranet, McAfee is admittedly changing his thinking on the value of traditional 1.0 intranets.

“I’ll bet than in both cases users were happier with the 2.0 versions than with their predecessors,” McAfee writes in a recent blog entry. “And I’d be astonished if the new versions weren’t much cheaper than the old.”

So maybe it really is time to put these platforms to corporate use, he continues.

He is asking readers to provide reasons why Facebook and its like couldn’t work on a business level. Is the issue security? Ability to scale? Limited functionality? McAfee thinks all three of these reasons are not really issues at all.

If you have a reason, share it on his blog or below.

(Facebook image by Jacob Botter, CC 2.0)

 
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    1

    Darayush

    12/18/07 | Report as spam

    Perception ... and then some reality

    One look at the adoption of the search engine "god" Google in enterprises is a clear indication of how adoption of others will go. Slow ...

    Security, manageability and performance have been the achilles heel of all consumer based SaaS products that enter the enterprise space and concerns in these areas have been addressed to some extent. However are they all going to be addressed .. no .. never.

    Dont get me wrong .. the Facebook and Digg's of the world still have work to do to adhere to basic enterprise requirements in the security & manageability space.

    But organizations have to stop thinking all or nothing and start segmenting their intranet landscape to see where they can get the biggest bang by adopting something like a Facebook or Digg on their intranet and go for it. I believe its going to be a big differentiator going forward of how agile these organizations can be. It the same edge that organizations had when they moved to email while others were still pushing paper memos.

  •  
    2

    Paul Miller

    12/18/07 | Report as spam

    RE: Facebook as Corporate Intranet -- It's Starting to Happen

    A recent blog posting by IBF provides a counter view to your support for FB as an intranet....worth sharing.

    Serena has 900 techy staff in Silicon Valley - they are not HP
    FB allows connection and communication in a user friendly environment. That is good but try booking a meeting room, handling your expenses, manging new product development, finding key marketing documents etc - and FB is not there. Intranets are broad sets of online services.
    FB is outside your firewall and lacks the security needed for intranets. Do you want to load swathes of corporate data onto FB. See how the stock market reacts to that action?
    Some good news from FB:

    What FB has done is accelerate the pace for organizations to develop connection and communication tools internally that have similar facilities and style to FB. Collaborative tools are getting better and we have a new phrase being routinely expressed by staff...instead of "Why can't our search be like Google?" we now have "Why can't our intranet be like FB?"

    Just as Google responded by developing eventually an enterprise suite, maybe FB is now working on its own enterprise offering.

  •  
    3

    Paul Miller

    12/18/07 | Report as spam

    RE: Facebook as Corporate Intranet -- It's Starting to Happen

    Worth sharing a recent IBF Blog posting with a counter view on FB....

    Serena has 900 techy staff in Silicon Valley - they are not HP
    FB allows connection and communication in a user friendly environment. That is good but try booking a meeting room, handling your expenses, manging new product development, finding key marketing documents etc - and FB is not there. Intranets are broad sets of online services.
    FB is outside your firewall and lacks the security needed for intranets. Do you want to load swathes of corporate data onto FB. See how the stock market reacts to that action?
    Some good news from FB:

    What FB has done is accelerate the pace for organizations to develop connection and communication tools internally that have similar facilities and style to FB. Collaborative tools are getting better and we have a new phrase being routinely expressed by staff...instead of "Why can't our search be like Google?" we now have "Why can't our intranet be like FB?"

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  • Blogger Thumbnail Sean Silverthorne Sean Silverthorne is the editor of HBS Working Knowledge, which provides a first look at the research and ideas of Harvard Business School faculty. Working Knowledge, which won a Webby award in 2007, currently records 4 million unique visitors a year. He has been with HBS since 2001. Silverthorne has 28 years experience in print and online journalism. Before arriving at HBS, he was a senior editor at CNet and Executive Editor of ZDNet News.... more »

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