Where’s the Line ?

Ethics of Beauty: L'Oreal Funds Business Ethics Program

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L'Oreal is sponsoring a new master's degree program in "law and business ethics" at the University of Cergy-Pontoise in France, according to a recent posting in EthicsWorld. According the the post, the international cosmetics giant has developed the new graduate degree course in association with France's ESSEC Business School, the U.K. Institute of Business Ethics and the U.S. Ethics & Compliance Officers Association. "This is the first diploma of its kind in Europe," said Emmanuel Lulin, L'Oreal's director of ethics. "Business ethics is a complex subject which needs to be addressed with humility and determination. The global leaders of tomorrow are those companies who have integrated ethics into their strategic planning but also their every-day business practices." But one has to wonder about a company whose advertising is designed to make women feel nervous about their looks endowing business ethics program. Some might think it a form of CSR-washing. Is it? You tell us. [poll id=65]

posted by Michael Mattis
October 22, 2008 @ 1:56 pm

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