Corporations do not make ethical mistakes. Individuals make ethical mistakes. Most of the time, that’s because they’re afraid of saying no.
The reason so many people find it hard to say no is that it is hard to say no. A client says something inappropriate; a co-worker pulls a fast one; your boss is cutting a corner you don’t like. Saying no is a lot of work. Looking away is much easier.
In business, where all of your relationships matter, you don’t want to run around being the ethics police. But you should also never compromise yourself. You’re going to have to say no when it comes your way. So say it wisely.
Indictment is not the way to start. Don’t tell them why they’re wrong. Frame yourself into the argument, but don’t lecture. Make it about what you think is right by offering an alternative solution.
The best way to say no to a bad idea is to come up with a better one.







