Our poll on A Trump-Style Pitch asked you to decide what you’d do if you were an ad agency exec hired to promote a celebrity-endorsed product, only to find out that what your client was really selling was the old bait-and-switch scheme.
So far, about 50 percent of you have said that requesting a change in the advertising campaign - to better reflect the reality of what is being sold - is the way to go.
To all of you, I have a question: Aren’t you being a bit naive?
As reader “Starney” wrote in the comments section, “It probably isn’t feasible to suggest another strategy if the tactic was developed to intentionally mislead.” Their campaign is based entirely on sucking people into one thing and trying to sell them another. For them, it won’t work any other way; so what, exactly, can you ask them to change?
Prove me wrong, people. I want to hear some realistic alternatives in this “requesting a change” option, not the usual business-speak of “let’s revisit” and “come up with a new strategy.” Convince me that there’s another alternative to the one I would have chosen, which is to simply get out of the deal.
Talk to me in the comments section.
Have a workplace-ethics dilemma you’d like to see in our poll? Email wherestheline (at) gmail.com
