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The Importance of Weak Ties

April 23rd, 2007 @ 6:48 pm

1 Comment

Categories: General, Strategy, Wisdom

Tags: Ben Casnocha

A weak tie for me is an email-only or phone-only relationship with someone. The weak ties in your network are important (and underrated).  Virginia Postrel, in this Forbes article on networks, reminds us that people usually find jobs not through their close friends but through their weak ties. Excerpt:

To social scientists, a network (self-help or otherwise) usually implies a system that includes both subgroups in which everyone knows everyone else and "bridging ties," where an individual is connected to others outside those smaller circles. In an influential 1973 article, "The Strength of Weak Ties," sociologist Mark Granovetter, now a professor at Stanford, demonstrated that while job hunters use social connections to find work, they don't use close friends. Rather, survey respondents said they found jobs through acquaintances–old college friends, former colleagues, people they saw only occasionally or just happened to run into at the right moment. New information, about jobs or anything else, rarely comes from your close friends because they tend to know the same things and people you do. One reason online forums are so valuable to participants like Franks is that they connect lots of people who wouldn't otherwise know one another.

 
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    madsdadus

    05/03/07 | Report as spam

    Agree- Weak Ties Are Best Ties

    I agree. Whenever I have looked for jobs or contacts in the past, I find my best friends are almost useless at getting me interviews.
    Either we know the same people or in my case, they are in completely different fields than I (I rarely maintain friendships at places I work- strictly professional- and like to get as far from work in my personal life as possible).

    Instead, good friends are good for adding those weaker ties that can really make networking blossom. My friend's colleagues provide 4 or 5 good contacts with which I can network to find openings/ideas.

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