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Want to Move Up? Learn to Manage Like a CEO

November 12th, 2009 @ 11:06 am

22 Comments

Categories: Best Practices, Board Management, CEO, Corporate Governance, Entrepreneurialism, Executive Focus, Hiring, Leadership, Management, Strategy, Tips and Tools, Wisdom, Workplace

Tags: CEO, Professional Development, Leadership, Career, Management, Steve Tobak

If you really want to learn how to move up in the business world, you’ve got relatively few sources of expert information. And when you’re done with all the MBA BS, the business self-help books, and God help us - the life coaches - ask somebody who’s done it, and he’ll tell you.

Come to think of it, if you think you can learn what works in the real world from anyone but someone who actually succeeded in the real world, well, let’s just say you might want to rethink your management potential.

In the past we’ve talked about all kinds of management tools and leadership qualities, but this time, we’re going to cut right to the chase. You won’t find these five tips anywhere else, since you’re the first ones to read them. Moreover, these are indeed CEO best practices that I’ve observed in few middle managers - those with CEO potential.  

5 Ways to Manage Like a CEO

  1. Focus on critical, trouble areas and leave everything else alone. Successful CEOs have learned to rapidly determine when a direct report or functional area is in trouble. Then, with laser-like precision, they go to work on determining what’s wrong and resolving the issue with all due haste. Because of the focus required, too many problem areas can spell trouble, which leads us to the next point. 
  2. Hire functional experts who are also solid, upcoming managers. The order and choice of words is critical here. You can mentor capable, upcoming managers, but you probably can’t teach them a functional expertise, nor should you or will you have the time. If they’re not eminently capable, you can end up with multiple critical simultaneous problems, which could be job or even career-ending. 
  3. Business comes first. Business and customers always, always, always comes first. Now, that doesn’t mean you let morale get out of control or internal processes fall apart, but you must recognize that the primary function of the business is business, and that means customers and sales. Any manager who doesn’t get that is doomed to mediocrity and stagnation.
  4. Manage up. A critical function of any manager is to provide his boss with what she needs to succeed, and in a manner that fosters a compatible and mutually beneficial relationship. And frankly, that goes for peers, too. If you sense your boss and peers are not getting what they need from you, meet one-on-one and ask. Successful CEOs work with their boards and other key stakeholders the same way.  
  5. Help to “manage the company.” This is a critical mindset that can make all the difference in your career. If you have a strong silo mentality - my group is all that matters - you will never move up. But if you always remember that one of your priorities is to help “manage the company,” then your chances are great increased. Why? That mindset gives you a broader perspective that will indeed help the company and be positively perceived by peers and executive management.   

Okay, so what do all you up-and-comers out there think I missed?

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  •  
    1

    hrhnet

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    The CEO must cultivate a culture of learning, contributing, solving and leading, the individuals who demonsrate these qualities consistantly will be rewarded. Ultimately these effect customer loyalty, people productivity and the bottom line.

    Hector Hernandez
    careerandyourlife@gmail.com

  •  
    2

    Greg Strosaker

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    Communicate, communicate, communicate and be consistent in doing so. What you may think of as repetitive may be necessary to create the appropriate focus and emphasis on key priorities. If you shift your manner, style, or message even slightly, you can create confusion and delay as your team tries to interpret new inputs you may not have intended to provide. Messages need to be simple, clear, and actionable.

  •  
    3

    kpcook

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    Establish short and long-term goals in line with the corporate
    strategy. Create a vision and match tasks to achieve the
    company's objectives. Communicate, incent and manage with
    intense focus toward accomplishing the right results.

  •  
    4

    Joag

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    Ramesh
    Moving up is easy when you use Feedforward.
    If you are all the time dwelling on ?what has happened? you are reactive. You have a mind set that is reacting to what has happened and not ?what could happen?? or ?what else?? or ?why not?? or ?what if??.
    Asking such questions requires a different mind set and developing such ability is to feedforward your thinking process and a new mind set.

  •  
    5

    fullpotential-kc

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    The CEO must frequently take time to self-assess and be willing to be a tough critic of his/her own actions and behaviors. Since the IQ is fixed, leaders must focus on the EQ of their entire team.

  •  
    6

    cwoodokla

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    For today's world recommend adding to item 3 "profitability". Too often now the sale becomes the goal in lieu of a profitable sale or so it seem.

  •  
    7

    BradyP

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    Take Ownership. All too often, mid level managers adopt/adapt to their perception of what they should be doing. Successful managers with sights set on moving to increasing levels of responsibility take full ownership of their roles, and manage as if they "already were" a CEO or executive. Take charge, coach and prepare staff, get things done, and take car of the customer - dont just manage your role, live it.
    Peter Brady, VP Brand Management, brady@ibiquity.com

  •  
    8

    cytaylor

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    I want to focus on point #3 because I think you missed the need to engage emplolyees. Studies have shown an engaged employee leads to engaged customers and drives company success. Managers have to be equipped with the tools to listen to employees to identify problems and to manage those problems. Too often managers rely on the annual performance review as the communications channel to employees. But in order to advance to a leadership position in the organization, managers can demonstrate their ability to lead by clearly and consistently communicating the company vision to their direct reports.

  •  
    9

    flashback7

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    I agree cytaylor. You have totally missed on #3. Everyone in the company knew that when Herb Kelleher spoke of his 'customers' that he was talking about his employees. What a disastrrous thing for him to forget that business comes first. So disastrous, his 'customers' pooled their money and bought him a 737. Southwest Airlines is a perfect example of how strong morale is what rockets you to the top. You can't measure it like you can measure fuel costs, or available seat miles. But the top CEOs know that you don't need to measure it. You trust it...and sit back and enjoy the ride.

  •  
    10

    jimestill

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    I would think lead by example would also hit the list. Staff
    follow the lead of the leader.

  •  
    11

    jellett

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    Wow, you really missed it on #1 and #3. As a CEO of an Inc 500 company, if I only focused on solving problems, I would miss out on my most important duty - identifying opportunities. CEOs need to form a vision that aligns the organization to uniquely address opportunities. Future leaders should learn how to provide clarity for others.

    On #3, for businesses to succeed you must engage customers, agreed. But engaged employees are they key to doing that well.

    There is a series on www.marketing-has-changed.com about attributes of an effective leader. It may be worth a read.

    John Ellett
    www.nfusion.com

  •  
    12

    kbarrsg

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    Set clear expectations and make sure the teams understand them.

  •  
    13

    rita-eileen@...

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    I read this article, and I laughed out loud. I established pretty good relationships with a lot of CEO's, in my 30+ years of working .... and I happen to agree with all that you said, and those who added their comments. They were all good observations and recommendations. I even have a few of my own (based on my experience). The C-level executives that I have admired in my life, listened. Really listened. I enjoyed a unique position. Almost along the lines of a confidant to several. They earned my trust, and I earned theirs. I didn't tell them what they wanted to hear - I told them what they needed to hear. Sometimes I was even a little disrespectful. But now let me tell all you CEO's and C-Levels another side you need to know about. Once you gain the respect and the loyalty ... don't break it, or deceive it. In addition to working with several CEO's that I truly admired, there were those who broke the trust. Who feathered their nest and their cronies... who never really cared about the company or the people who made up that company. To truly be successful, you must establish a trust - and that trust - flows right through the organization and into your customer's mind. It's called Brand Trust and it starts with you. http://rgsbusinesssolutions.blogspot.com/

  •  
    14

    Edward Shelswell-White

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    What Herb understood, and that many seem to have forgotten or never known, is that hard work and a strong culture are not trade-offs, but rather are mutually dependent over time. Southwest Employees did not build a successful company by choosing fun over work; they had fun WITH the work and, whenever possible, after the work was done. Many outsiders seem to think that Southwest was all fun and games, and that somehow that translated into profits. Nothing could be further from the truth. Customers saw the fun side, but the Employees worked their tails off.

  •  
    15

    Steve Tobak

    11/13/09 | Report as spam

    Some clarification ...

    Great comments, but with all due respect, some of you sort of missed the point of the post (or maybe it wasn't clear, which happens sometimes): to teach middle managers how to move up by utilizing some techniques that CEOs use.

    As a rule at The Corner Office, I omit the obvious. Moreover, this list is not meant to be all inclusive. For example, I hear the "communicate, communicate" thing from readers all the time. But I don't think that's a huge gem that CEOs do and other managers don't. Frankly, it's more the reverse, actually, i.e. advice for CEOs.

    Also, to jellet's point, yes, CEOs must define the opportunity, articulate a vision, etc., but that's a CEOs unique responsibility. Middle managers do need to sync and align with the company's vision and be able to communicate it to their employees, and that - as part of "communications," would likely make it into my top 10.

    The point of #3 - and this goes hand in hand with #5 - is that a large percentage of managers think their job or group's responsibility is "all important," and that IS career limiting. Those who see the bigger picture, ARE the ones who move up, like it or not.

    Hope that helps ...

    Steve Tobak

  •  
    16

    SusanWest

    11/13/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    Steve, I believe you captured 5 critical components well. The other item I would add is gaining clarity on your values; the core values that affect how you make the critical decisions that have a domino affect on shareholders, employees, customers, strategy... Knowing your values provides a foundation of confidence and self awareness so you can rise above "I." In my experience in working with middle managers and executives, that being in the "middle" is a perfect time to observe and reflect on how values play into the decisions of peers, executives and the CEO. It is a great time to gain clarity on your own leadership values.

    Susan West
    http://www.TheLeadershipResourceBlog.com

  •  
    17

    PaystarCEO

    11/17/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    For a brief snap shot on a great topic, I think this was well
    written. I think readers sometimes forget these are short info
    bursts. Thus, much detail will be missing by design. (I would
    say asking readers if you missed anything was kind of counterintuitive to the style of the article in the first place ;>)

  •  
    18

    glennhansen50

    11/17/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    Great stuff in these 5 points! One very big deal I want to add: You have to have a leadership team of 'A' players. If you have only 1 key leader, he HAS to be an 'A'. You will have to pay him more than anyone else, but he will be your best ROI. No matter how good any of us are, if our team is made up of a bunch of 'C' players, the performance of our company will be doomed.

  •  
    19

    DeniseCorc

    11/17/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    To me, it's abit arrogant to think that the middle managers
    are always the ones who need to model and learn from
    CEOs. Of course, there are many CEOs who have great
    wisdom and are great examples of what to do/not do.

    However, there are many things CEOs can and should learn
    how to do a better job from their middle managers. Title
    does not make a CEO superior in its leadership capabilities
    to those below him/her, despite that your statement ...

    <from anyone but someone who actually succeeded in the
    real world, well, let?s just say you might want to rethink
    your management potential>>

    alludes to that vague generalization and assumption.

    Eg., with regard to your #1 item, I was blown away by the
    perceptiveness of an employee in one of my client
    companies. In order to help my client uncover the blocks
    to their next level of growth, I interviewed every V.P., the
    CEO, the President and a sample of select employees to go
    below the symptoms and uncover the "real" issues.

    When I asked this perceptive employee what she felt were
    the blind spots of the leadership team, she responded that
    the leadership team always focused on "solving a problem."
    not ***eliminating*** it.

    Bingo! She was right. This leadership team -- and many
    others from my 25 years of working with C-level execs --
    never cultivate the mindset of eradicating problems once
    and for all.

    The above 5 tips are definitely not at the top of CEO best
    practices in my book. At least not the ones, that drive the
    success of truly great leaders in my experience.

    Not to mention middle managers often don't get promoted
    for being the most effective. Unfortunately there are many
    reasons that have nothing to do with their capacity to
    think/act like a CEO. No more than the best candidate
    always gets elected to become the President of the United
    States.

  •  
    20

    Guillermo Cardoso

    11/18/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    Work smart: delegate, train your team, set clear goals for your team so that you may have the time to focus on the other 5 tips, which I think are dead on.

    Be ready to work long hours and always be available.

  •  
    21

    Bhoite

    11/18/09 | Report as spam

    RE: Want to Move Up? Learn to Manage Like a CEO

    1. Focus On Opportunities - Trouble areas to be handled by juniors
    2. Point No. 2 is correct
    3. Relationship comes first, business will always follow
    4. Point No. 4 is correct
    5. Lead

  •  
    22

    latifm@...

    11/19/09 | Report as spam

    From: Mohamed Abdellatif to Bhoite & all

    Re:Bhoite's comments... Although very simple (could be the simplest) comments here, but I see the most impactful!

    Can't agree with anything more than comment on point 1: Actually I see that Managers (and even CEOs) when they focus on problems actually it leads to falling into that usual trap of missing opportunities and loosing the true potential. Leaders should see what others usually miss! Should have that vision of capturing and seizing horizons others can't contemplate.

    Other than that, nice job Bhoite, I always admire people who can transmit the meaning into few simple words; Less is more!

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  • Blogger Thumbnail Steve Tobak Steve Tobak is a marketing and strategy consultant based in Silicon Valley. He's a 20-plus year high-tech industry veteran and former senior executive of a number of public and private companies. He also wrote the popular blog Train Wreck for CNET. When he's not airing corporate America's dirty laundry and helping companies solve their problems, Steve likes to play with gadgets and animals and drive his wife crazy. Find out more at Invisor.net. more »

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