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5 Personal Core Competencies for the Real Business World

August 18th, 2009 @ 2:59 pm

Categories: Best Practices, Entrepreneurialism, Executive Ethics, Hiring, Management, Marketing, Opinion, Rant, Strategy, Tips and Tools, Wisdom, Workplace

Tags: Core Competency, Leadership, Business World, Strategy, Management, Harvard, Harvard School of Education, Helen Haste, Steve Tobak

5 Personal Core Competencies for the 21st Century demonstrates what I’ve known for years: that some business school academics live in their own world, and that world bears little resemblance to the real business world.

Harvard Graduate School of Education professor Helen Haste identifies these five competencies for the new millennium:

  1. Managing Ambiguity
  2. Agency and Responsibility
  3. Finding and Sustaining Community
  4. Managing Emotion
  5. Managing Technological Change

I don’t even have a clue what half this stuff means, and I’ve spent most of my career as a senior executive and consultant in Silicon Valley - where business is supposed to be more than a little progressive.

Some of the comments were priceless:  

As a retired corporate executive, now professor, I ask myself why so much rubbish is coming out of Harvard. They are either restating what is generally known with their unique jargon or they are espousing their ideas about management in the real world when they don’t have the hands-on experience as a manager in the real world. This is like letting a biology teacher advise medical surgery.

- totefrosch

” … what a load of pseudo-intellectual twaddle … what does “Managing ambiguity is that tension between rushing to the clear, the concrete, and managing this ambiguous fuzzy area in the middle.” actually mean? The last time I read something like that was in a confused post-modernist tract. It is meaningless.

- Lampoon

If, however, you’re interested in a “real business world” version of this, here’s an excerpt from a post I did six months ago which I will now rename 5 Personal Core Competencies for the Real Business World (I changed “qualities” to “core competencies” so the Harvard Business School folks could understand it):

  1. Flexibility. Willingness to change direction, do what it takes, let go of personal agenda, and swallow pride, all for the greater good and the overall health of the business.
  2. Honesty. Courage to look people - especially customers and authority figures - straight in the eye and tell them the genuine truth, regardless of consequences.
  3. Leadership. This is not as complex or subjective as you might think. Leadership is the ability to encourage people to follow you, especially when they don’t have to.
  4. Accountability. Willingness to take responsibility, own a problem, and be held accountable over the long haul, regardless of the risk.
  5. Intelligence. Anybody who denies this is full of it. Everything else can be learned, but not this. Forget old notions of book smart versus street smart. You have to be both.

These are the traits senior executives really look for in up-and-comers. You can read the full text version of my original post 5 Qualities for Climbing the Corporate Ladder here.

 
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  •  
    1

    seansilverthorne@...

    08/18/09 | Report as spam

    In defense of 'pseudo-intellectual twaddle'

    Hey Steve,

    I'm still hearing the ricochets up here in the Ivory Tower from your post on my post. Although you quoted two folks out of the 11 who were negative on the ideas expressed by Helen Haste, the 49 folks out of 60 who got something out of her list and added their own insights probably would disagree.

    And just to clarify. Haste was not targeting business folk, but rather teachers. It was yours truly who suggested we look at her list from a business perspective.

    BTW, I liked your own list, but see them more as enduring traits rather than something that speaks to the 21st century. Can you add some values or strengths that are needed today in the Corner Office that perhaps we didn't think about 10 years ago?

    Sean S.

  •  
    2

    Steve Tobak

    08/18/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    Hey Sean,

    Guilty as charged. wink

    I understand that Haste was targeting educators, but that's also my point. In the face of global competition, it doesn't serve American business to have our educators so out of touch with business reality, IMHO.

    Call me old fashioned, stubborn, or just plain pragmatic, but if my goal is to help managers understand what's going to make them successful, my list of traits or "core competencies" will look the same tomorrow as it did yesterday because that's the way it really is out there in the real world. I can come up with more traits, but nothing specific to the abitrary fact that we're now in a different century than we were in ten years ago.

    What can I say, I happen to believe that business schools, big management consulting firms, and so-called leadership or management gurus primarily serve themselves. But hey, that's just me.

    Thanks,
    Steve

  •  
    3

    mavincent

    08/18/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    Volume and access to information are things that are different from 10 years ago - and speed of communication. You have to be savvy about rapidly sorting through information and knowing what to do with it. I suppose this would fall under a blend of intelligence and flexibility.

  •  
    4

    ROBBY AGUSTINUS

    08/19/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    Hi Steve, I like yours much better.... You make it more
    'real-world' & understandable.

  •  
    5

    AaronTempler

    08/19/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    OK, so top-tier business schools are out of touch. We've known this for a while now. Look no further than O'Toole/Bennis' work "How Business Schools Lost Their Way." (Published, by the way, by Harvard Business Publishing.)

    http://harvardbusiness.org/product/how-business-schools-lost-their-way/an/R0505F-PDF-ENG

    So why do executives still hire students with pedigree MBA's? Why do media outlets still rely on the top-tier professors for expert commentary?

    We can do something about this. We can have the courage to look beyond the top-tiers for what is doubtless more insightful, more innovative, and more in-touch perspectives from b-schools that aren't insulated in their Ivory Towers.

    Before pointing any more fingers at Harvard, it might do us some good to take stock in how we're doing our part to broaden the dialog. There are amazing educators at b-schools all around the world focusing their efforts to develop the kind of talent with the kinds of skills your articulate here. Let's seek them out!

  •  
    6

    ENetArch

    08/19/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    I like these traits and agree with them. After being a self employed entrepreneur for 10+ years, I can see why these are important facets to understand.

    1. Managing Ambiguity
    2. Agency and Responsibility
    3. Finding and Sustaining Community
    4. Managing Emotion
    5. Managing Technological Change

    Management Ambiguity means to me, "What's the right way to do this?" There are so many different ways to address a business problem. Insuring that income isn't lost because the ball is dropped.

    Agency and Responsibility has more to do withe accountability. I agree with Steve's definition of Accountability, and believe that it applies here.

    Finding and Sustaining Community is a very important facet for an entrepreneur, since when I started out, I had very little if at all any community in which to work in. And now that I'm releasing a new product, I have to BUILD a new community of users around that product. It's called, "Social Networking".

    Managing Emotion is the crux of group dynamics. How many of you have used politics to get what you wanted? How many of you have seen the drama created by politics? What looks like to you as an Emotional Overheated Reaction and Tantrum, is really a Passionate Debate over what's right. Thus, Managing Ambiguity.

    Managing Technological Change, is about managing the change that is always occurring in our world. While business processes won't change for 100's of years to come, the technology that now automates those processes is changing. And if a manager can't balance between traditional business models and cutting edge business models, then that department / company is doomed to fail.

    Just my take on the meanings of these terms.

    Maybe if you had taken more time to Manage Your Emotions, and taken Responsibility for them, you could have seen the Ambiguity and Fuzziness in the model that business decisions are made in. And, instead of cutting yourself off from a Community that is embracing these ideals, chosen to Find and Understand the Technical Changes in perspective that are occurring.

    Long Live Fuzzy Thinking =)

  •  
    7

    msm1016

    08/19/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    This is great! I love the dialogue. Understanding the context of Helen's claims I'm personally okay with it. Yes, she falls into the abstract at times, but hey...who doesn't? How many of us can make any sense from the average corporate mission or vision statement. The fact is, and I do work in the 'real' business world, core competencies are situational. I work for a manufacturing company with a lot of process oriented, linear thinking types. Helen's core competencies would be "pseudo-intellectual twaddle" to them. However, in other functional areas within our business it might be quite beneficial to be proficient at managing emotion and managing ambiguity. As much as we try to ignore human psychology, it will continue to reer it's ugly head. You need people to do business and with people comes behavior - with behavior comes psychology. Steve, in your definition of leadership you say "Leadership is the ability to encourage people to follow you, especially when they don?t have to." I see that as an emotional decision on their part. Maybe being able to effectively manage that emotion (the art of influence and persuasion)wouldn't be such a bad thing.

  •  
    8

    Mark Allen Roberts

    08/19/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    Amen Bro,
    Not sure when it happened but we made ?doing business? complicated.

    You identified 5 great competencies for the real business world. I would like to add a 6th if you don?t mind: Identify and solve problems.

    Market leaders add value by identifying and solving market problems. Market losers identify the problem, but fail in terms of wanting to be a part of the solution.

    This results in ?managers? who fire missiles from their Silo?s, not leaders who increase share holder value. I discuss this in my blog post : Silos are Great for Shooting Missiles not for growing Market Leading Organizations, ?Tear Down Your Dysfunctional Silo?s and become a Market Leader http://nosmokeandmirrors.wordpress.com/2009/08/14/silos-are-great-for-shooting-missiles-not-for-growing-market-leading-organizations-tear-down-your-dysfunctional-silos-and-become-a-market-leader/

    Great post,

    Mark Allen Roberts

  •  
    9

    recjr

    08/19/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    I am a fan of what Doug Lennick and Fred Kiel have to say about what makes good leaders great. They state that both responsibility and integrity are critical for good leaders but that to be great, good leaders need to have the capability for compassion and forgivness. Having been on the receiving end of toxic leadership, I believe these four pinciples work.

  •  
    10

    aimconsultant

    08/19/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    I fully agree with these five personal core competencies. However there are many aspects to be included and elaborted such as ; how to become a good listener instead of hearing and giving only one way communication as a leader, particulary in mix-culture working environment.
    To be accountable for all the problems, mistakes, unproper assignments, failure arising from your subordinate, the leader shoud absorp them.

  •  
    11

    Yellena

    08/19/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    I like all 10 listed. One thing, though- capability for abstract
    thinking would be one of the core competenicies for anyone,
    whose job requires creativity. It is also almost inseparable from
    intelligence and book smart so I don't see why is the scholarly
    formulation such a problem? Sometimes it's very useful to have
    to think about meaning. It exercises the "brain-muscle".

  •  
    12

    Chunder again

    08/20/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    "Honesty. Courage to look people - especially customers and authority figures - straight in the eye and tell them the genuine truth, regardless of consequences."

    I have to disagree with this generally - in the right situation fine but practice with caution, both in a business and personal sense !

  •  
    13

    Donna Brewington White

    08/20/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    Well, I'm batting a thousand. First, I liked the Whole Foods CEO post on health care reform and then I liked the Harvard professor post on core competencies. As a recruiter, those are "qualities" that I look for and they do seem to separate out those who can function in a changing marketplace and economy. But, hey, I really like your list as well and I do find some amazing executives who have these traits...and there is a correlation between the number of these traits an exec has and the vitality the group reporting to him/her whether it is a functional area or an entire organization. Go figure. I do agree with the first comment that your list is more of a set of enduring classic traits than specifically addressing some of the more modern dynamics. Classic is good.

  •  
    14

    Yinka olaito

    08/21/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    Fantastic lists

  •  
    15

    garduno_s

    08/21/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    I agree with both, but, to connect them I would add the Nancy Ahlrichs? studies regarding generations, in my appreciation, the arrangement would remain?

    Generation X 1970 and Y 1980

    Managing Ambiguity / Leadership
    Managing Emotion / Accountability
    Agency and Responsibility / Flexibility
    Finding and Sustaining Community / Intelligence
    Managing Technological Change / Honesty

    Veterans 1950 and Baby boomers 1960

    Managing Ambiguity / Leadership
    Managing Emotion / Accountability
    Agency and Responsibility / Honesty
    Finding and Sustaining Community / Flexibility
    Managing Technological Change / Intelligence

    Generation Z 1990

    ? in construction?


    Regards

    Sergio

  •  
    16

    DeniseCorc

    08/23/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    While I don't disagree with either of the lists (although I do
    have a problem with some of the language, eg. "managing"
    emotions), we can talk about leadership traits all we want
    and still keeps it academic, subjective, abstract and up for
    debate in the "real" business world. Where I find most
    leadership/trait discussions fall short is in 2 areas:

    1. We live in a world of polarities and leaders must know
    how to manage and balance polarities. There are maybe a
    handful of traits that are absolutes (like integrity, ie., you
    are either honest or not honest). Others are relative and
    exist on a continuum (eg., different people have different
    degrees of flexibility. When is being too flexible a
    weakness?)

    There are times when leaders need to be flexible and times
    to be inflexible. There are needs, like now, to focus on the
    short term while also keeping an eye on the long term. Too
    many leaders get caught up in "either-or" thinking even in
    terms of competencies.

    2. There is a need to go beyond just identifying traits and
    core competencies, and translate those into "proof
    statements" and/or behaviors of those competencies.

    Eg., If flexibility is a core competency, how will you know a
    leader has that competency? How will that show up in the
    work environment? Does that competency need to show up
    differently depending on type of business, life cycle of an
    organization/company or any other key success factors?

    Finally, from either list, the one trait that to me is missing
    is self awareness. Many leaders have such strong egos that
    they can't admit nor even think they have any shortcomings.
    There is a fine line between healthy vs unhealthy ego. A
    leader that truly knows how to lead must know where that
    line is.

    Thanks for the great discussion everyone! I loved hearing
    all the viewpoints.

    Denise

  •  
    17

    b160allen

    08/26/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    Steve,

    Couldn't agree more with your assessment. As far as your list goes, I think that we all have "intelligence" in certain areas it seems that where successful people are "intelligent" in business is understanding what they are great at and then when to get other people involved to handle the things that don't fall into the great category. I would at least add that they are self aware as maybe the 6th point.

  •  
    18

    Mediterraneo

    09/10/09 | Report as spam

    RE: 5 Personal Core Competencies for the Real Business World

    I have to defend Helen. I think that ambiguity is a lethal weapon in a negotiation. I always fight ambiguity because my worst problems always have come from the fact of not leaving the thing very clear. Even in written stuff you can find hidden traps. This is why at the end of a negotiation I ask a few key questions to be answered ?yes? or ?not? and record them with the replies. And sometimes, things appear to be different as everybody understood during the meeting.
    Managing emotions is also of the utmost importance. Not only ours, but specially unchain other people?s emotions.
    Managing technological change? If you are not competent on this, your organization can change into a technological chaos?
    I leave the other two competencies as I am not prepared to give my opinion about its rank.

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