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5 Classic Boardroom Mistakes

April 1st, 2009 @ 11:00 am

Categories: Best Practices, Board Management, CEO Succession, Classic, Corporate Governance, Entrepreneurialism, Executive Focus, Hiring, Management, Marketing, Mergers, Strategy, Tips and Tools, Wisdom, Workplace

Tags: Board, Plan, Corporate Governance, Business Operations, Corporate Law, Steve Tobak

You’re relatively new to the executive or management ranks and you’re presenting to the board of directors or the executive staff. Everyone you know says, “don’t screw it up,” but what exactly does that mean? Well, this will help.

On second thought, you probably will (screw it up), but you know what? It won’t be the end of the world and you will live to pitch another day. Still, it’s a good idea to at least try to avoid some of the stuff I’ve seen (and done) over the years. These five really happened.  

5 Classic Boardroom Mistakes 

Think it’s “no big deal.” The CEO walks into your office and nonchalantly says, “You’ve got 20 minutes to pitch your business unit’s plan at tomorrow’s board meeting.” Your near-panic is visible, so he adds, “Don’t sweat it; it’s no big deal.” Just because he says or acts as if it’s no big deal doesn’t mean it’s no big deal. I’m sure his first time was a big deal. Prepare. Know your material cold and be ready for a healthy amount of Q&A.

Walk in with a half-baked plan. Boards are typically comprised of smart, opinionated people who are also former or current executives. If you pitch a half-baked plan, it may get twisted, debated, and mutated to the point where you end up getting a green light to do something that bears little or no resemblance to your original plan. And if it fails, it’s still your plan … and your fault. 

Try to out-maneuver a founder. Don’t underestimate the loyalty, power, and sway even a dysfunctional founder may still have with a board that owes its existence - and perhaps riches - to him. Even if you’re the CEO, you can do irreparable damage to your standing or even get fired - which I’ve seen happen. Exercise extreme caution.

Expect the board to actually do something. Never forget that it’s the job of company executives to manage, plan, strategize, make decisions, and of course, execute. The board’s job is to provide oversight, advice, and sometimes, connections. If you need something from them, be clear and upfront about it, but don’t expect much more than feedback.     

Pitch a controversial plan without support. I watched a president get shot down by the chairman (who incidentally was right) after pitching a controversial acquisition. It was embarrassing in front of all the officers and directors, but it didn’t have to happen. They had a good relationship; the president should have sought one-on-one feedback prior to the meeting. Rally some support before the meeting for hot or controversial ideas.

Also, check out How to Give a Killer Presentation. It’s a complete blueprint that can save your career.

Also 5 Classic Dumb Executive Moves.

Got any good boardroom or executive staff stories? Cough them up.

 
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  •  
    1

    nosamg

    04/02/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Generally, there is a big distinction between the content a "Board" expects vs. what an "Executive team" expects. The Board will be more big picture oriented and want to understand the overall opportunity you are playing for. They will be a lot less interested executional detail, although you should be prepared to answer specific questions thereof.

    Executive teams will be interested in a more balanced approach. They want the big picture stuff, but will also require and be prepared to discuss operational and executional detail.

  •  
    2

    Susan Trivers

    04/02/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Steve, as I read these five points (which I agree with) I see that your overall advice is to know what the audience wants to hear and to speak about that.

    I don't mean that you don't have your own ideas and unique, interesting and stimulating content. It's that when the board wants to hear about the future, you should paint startlingly clear pictures of the future.

    Be sure you stand out by making time for both practices and a rehearsal. Practice means talking through your content several times, testing how it flows and leads where you want it to lead. During practices you'll discover where you're really confident and where you need to build confidence. Once you have all these issues resolved, you're ready to rehearse--set up a room like the one you're going to be in, get a few friendly audience members, and go for broke. Your friends should just pat you on the back and wish you well.

    Worried about peaking too soon? Just think about your favorite athlete--he or she peaks each and every time it is needed. You can do that too if you are well-rehearsed.

  •  
    3

    gotyactc@...

    04/02/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Boards are human beings just like CEOs and staffs.
    It your "5 Classic Boardroom Mistakes" lacks one basic attribute: "Trust". Whenever or whatever you do in/for/around the enterprise, if you're not
    trusted, it'll cost your organization and all those involved ills far beyond the fragile niceties in the small room. RA, CA

  •  
    4

    hersheyswt

    04/02/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    After reading the blog post above, the underlying messages seem to be "Don't screw up, be very afraid, practice your presentation for hours on end and don't make the boss angry." Well, sure, these are the general feelings about giving board presentations.

    However, are they the most important ones? Even though they are board members, they are still people, not superhumans, and a presenter should seek to give the most informative or convincing presentation possible in the shortest amount of time - confidently - with respect to the audience. Demonstrating the passion for the company and people, creativity, risk-taking ability and plain old leadership skills should still save the day, Boardroom or not.

    Presenting information and gaining the support of board members is absolutely no more or less important than presenting to your own team members or to your manager. In that respect, each of the rules presented in the 5 Classic Boardroom Mistakes" blog should also apply to presentations to anyone else, and so not be remarkable.

  •  
    5

    mavincent

    04/02/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Thanks Steve!

  •  
    6

    vinaysaran

    04/02/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    seems to be a fair assessment but there is lot more to a board presentation than this

  •  
    7

    psd1941@...

    04/02/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    A child-like advice by Steve!
    What is classic in these mistakes? Does Steve think that the companies are filled with foolish-like brainless stuff of Presidents, Vice Presidents and other senior management executives. Probably in companies of his imagination there is no place of CEO or MD and every individual with his proposal has the access direct to the Boardroon without getting their proposals vetted or approvaed by their CEO/MD with all its pros and cons fully weighed.

    Sorry Steve, I totally disagree with you. You could better have advised the subordinate executives or assistant managers working under some Managers without linking the Boardroom.

    P S Dhingra
    Vigilance & Change Management Consultant

  •  
    8

    kogunsola

    04/03/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Good points. I'll add that you shouldn't forget to touch on the risks of inaction or failure. You'd always expect Board Members to be realist-pragmatists and a member worth his seat would appreciate knowing the risks upfront. Makes it easier to manage expectations and pitfalls as well.

  •  
    9

    sun_up

    04/03/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Bunch of usual BS that is the bane of business.

    The first few "mistakes" are just common sense and should be avoided, irrespective of who your audience is. It might make or break your career if it is to the Board but the advice is childish.

    As for the story advising "pre-wiring" as the practice is called, it churns my stomach every time someone uses the word or advocates the concept. If two strong minded and intelligent people cannot disagree in "public" and have an exchange of ideas/arguments that leads to an eventual decision, that is ostensibly good for the company and it's shareholders, what purpose does it serve to have such people in such positions? The earlier people in the business world figure out the difference between disagreement on ideas vs. disagreeing on personalities, the better it will be for the business world in general.

  •  
    10

    Teshome Degefa

    04/03/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    why these board mistakes are important now?
    these lessons were there four decades ago.Steve,should quote the marketing giant's of 1970's such as Lee Icocca.

  •  
    11

    Teshome Degefa

    04/03/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Why these Boardroom mistakes are important now?
    These lessons were there four decades ago.Steve,should quote the marketing giant's of 1970's such as Lee Icocca.

  •  
    12

    UnklFungus

    04/03/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    My impression of this is that it comes from an attitude of trying not to lose, instead of preparing to win. Why would you go into this with a negative connotation of "Don't Screw Up?" This is fear based and you start off with your attention and intention in the wrong place.

    Don't prepare with the supposition that you don't want to fail. Instead go into this with an attitude of doing what it takes to succeed. Again, prepare to WIN, don't prepare not to lose. There is a big difference. One is confidence, the other is fear. Which has the greatest chance of success?

  •  
    13

    Steve Tobak

    04/03/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Some good comments.

    Let me be expand a bit on the last example. I don't advocate "pre-wiring" as one commentor called it, and conflict / debate is healthy in the boardroom and everywhere else, as I've stated in prior posts.

    I don't wish to get into specific details of the event, but the point is this: if a plan is important to you and you want board approval, and you're presumably smart enough to at least suspect that it might meet resistence, getting feedback before the meeting is a good idea. Thinking you can just ram it down the board's throat doesn't work with functional, engaged boards.

    Steve Tobak

  •  
    14

    tayben

    04/03/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Maybe this info's simplistic - but, as the title indicates these are "basics". If you're already experienced in the boardroom, you can't expect big news in a short piece like this.

    But, if you're new to it and go in thinking the board is all business and no politics, you won't be prepared for the way strong personalities will run "your" show.

  •  
    15

    Steen Machine

    04/06/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Each Board has a unique personality just as each person does. I agree with the know your audience comment and is not against the rules to ask a Board member what they would like to see or expect to see. Less is more, keep it simple and go into detail only when asked and even then keep it brief

  •  
    16

    mliebman@...

    04/08/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Steve:
    Your final point is the premier point. Those not included in the process will often resist the process so pre-selling the board is critical. What works well for my clients is getting the plan into the hands of decision makers and vetting long before the final presentation. If the presenter is not the CEO then have the CEO forward the proposal to the board for input and it is critical that all board input is addressed in the final proposal. Keep track of change ownership. Give the board and CEO generous helpings of credit - this is not the time to be selfish and egotistical.
    When conflicts and debates arise during the presentation they will usually be between board members and not with the proposal presenter. By adequately preparing the decision-makers and addressing all of their concerns, the final presentation should be a rubber-stamp approval.
    mliebman@loyola.edu

  •  
    17

    mooreames

    04/17/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Bah humbug - who cares? - this blog and following comments are exactly what is wrong with business in america today - everything is smoke and mirrors - sucking up to the top is just the first of many of the problems - with all the advice out there - the majority should be focused on those CEO and other C-leaders - on how to lead...

  •  
    18

    Harry Krishna

    04/23/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Very interesting and enlighting especially all the above reactions, as they are the real experiences encountered from different situations. So, can we have one model that fits all - certainly not. But one word that has struck me is TRUST and my mantra has always been 'be truthful to yourself first'. Don't try to impress when you yourself is not convinced!
    My good relations with my Board Directors have been due to my sincerity of purpose - though often they did not see eye to eye with me.
    Anyway, thanks to all.

  •  
    19

    breevree73

    10/05/09 | Report as spam

    RE: 5 Classic Boardroom Mistakes

    Personally, I agree with Steve, with points 2 & 5 especially.
    My very first presentation to my board was just that - a half-baked plan. They were very polite, and listened nicely, then tore me to pieces. I was under-prepared, didn't consider the finer details, and certainly had not sought feedback from any board member prior to the presentation.
    So, for new 'presenters to the board' - absolutely check this advice. If you're an old hand, it will all be second nature.

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Blogger Profiles

  • Blogger Thumbnail Steve Tobak Steve Tobak is a marketing and strategy consultant based in Silicon Valley. He's a 20-plus year high-tech industry veteran and former senior executive of a number of public and private companies. He also wrote the popular blog Train Wreck for CNET. When he's not airing corporate America's dirty laundry and helping companies solve their problems, Steve likes to play with gadgets and animals and drive his wife crazy. Find out more at Invisor.net. more »

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