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Xerox's Mulcahy Named CEO of the Year: You're Kidding, Right?

January 29th, 2009 @ 12:45 pm

4 Comments

Categories: Board Management, CEO Succession, Compensation, Corporate Governance, Entrepreneurialism, Executive Ethics, Executive Focus, Finance, Hiring, Innovation, Management, Metrics, Opinion, Strategy, Technology, Workplace

Tags: Xerox Corp., Winner, CEO, Microsoft Windows CE, E-mail, Handhelds, Operating Systems, Microsoft Windows, Software, Online Communications

Xerox by Chief Executive magazine. I somehow found this to be amusing, disturbing, and nauseating, all at the same time. CEO Anne Mulcahy was named 2008 CEO of the year

My first question was what’s Chief Executive magazine? Well, CE bills itself as “The magazine for the Chief Executive Officer.” That’s logical enough, but it seems like a pretty limited audience. Yeah, yeah, I know my blog is called The Corner Office, but that’s different. It’s just a name, not a target audience. 

Anyway, according to CE, Mulcahy was selected by her peers. The magazine apparently solicits nominations by email (I don’t know any CEOs who respond to email solicitation, but whatever), and then a panel votes. I guess the panel consists of last year’s winner and other CEOs, many of whom sit on each other’s boards. Quite an exclusive little club they’ve got going on there.

This is apparently quite a big deal at CE. There are articles, photo ops, an award dinner, a luncheon for the panel, and of course, the closing bell celebration at the NYSE. Do winners get a trophy of an executive with a briefcase and a really gigantic head, too?

And the winner is …

Where to begin on 2008’s winner? Let’s start with Xerox. First, who cares? Seriously, it’s a depressing story, if anything. One of the great innovative companies of our time which essentially gave all its ideas and intellectual property away and is now a forgotten B2B enterprise with a market cap of $6 billion, right up there with other once-important, has-been companies like SunFord and US Steel.

Then there’s Mulcahy. If I hear another inspirational story about a wonderful manager who everybody loves but does little to improve shareholder value, I’m going to be sick. Wait, that’s not exactly true. When Mulcahy took the helm over 8 years ago, Xerox was a debt-ridden, $17 billion company with a $6 billion market cap and marginal profits. Now it’s a $17 billion company with a $6 billion market cap and marginal profits. For that, she received total compensation of over $13 million in 2007 … and an award. Not bad for a sales rep turned HR VP.

Well, I wouldn’t read too much into this whole CEO of the year thing. Past winners include the predictable likes of Fred Smith (Fedex), Jack Welch (GE), Bill Gates (Microsoft), Andy Grove (Intel), and John Chambers (Cisco). On the other hand, 2003’s winner was Hank Greenberg of AIG, and 2002’s was Sandy Weill of Citigroup. Here’s a great story about Weill, Jack Grubman of Salomon Smith Barney, and Eliot Spitzer (remember him?).

CE calls Mulcahy’s efforts “the turnaround of the century,” which takes media hyperbole to a whole new level. But there’s no mention of IBM’s Lou Gerstner, Apple’s Steve Jobs, or Mark Hurd of HP. Maybe they were offered the dubious honor and turned it down. Probably not a bad move.

Is it me, or do you find this just a little bit incestuous and self-serving? Maybe nauseating is the word I was looking for.

 
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    1

    pgaluszka

    01/29/09 | Report as spam

    RE: Xerox?s Mulcahy Named CEO of the Year: You?re Kidding, Right?

    Steve,
    Welcome to the world of business magazine
    journalism.
    Funny but I spent a number of years at
    BusinessWeek where a regular debate was whether
    to cover the real news or put another middle
    aged white guy (or now, woman) on the cover.
    And, I remember the late 1990s when everyone
    was so in love with Silicon Valley and the Bay
    Area (where you come from) that no one else
    could get space in the book. BW contributed
    mightily to all the nonsense about VC, IPOs and
    imaginary tech firms that didn't make any
    profits. Why so much space? McGraw-Hill's
    annual report said that BW then got half its ad
    revenue from tech firms.

    Well, you know what happened.

    Naming CEOs of the year is considered a regular
    feature that gets ad money which is why they
    bother. American Banker just named Ken Lewis of
    Bank of America "Banker of the Year" -- another
    questionable selection. Time has its "Person of
    the Year."

    CEO magazine, where I was once contributing
    editor under different management, naturally
    has its CEO of the year. And, by the way, the
    email solicitation of CEOs actually does have
    some merit. I did a cover for CEO on just how
    little CEOs thought of Bush as a business-
    oriented president, aside from tax cuts. Bush
    had no clue about trade or R&D, they said in
    more than 500 e-mailed responses which I read.
    So, the em-mail work does sometimes work and
    the data rang true.

    While I agree with you that "people of the
    year" is so hokey, I am a little surprised at
    your naivete.

    Your colleague.
    Peter Galuszka

  •  
    2

    51mgb

    01/30/09 | Report as spam

    RE: Xerox?s Mulcahy Named CEO of the Year: You?re Kidding, Right?

    I think you mean Jack Welch of GE, not Bob.

  •  
    3

    ptiseo

    01/30/09 | Report as spam

    RE: Xerox?s Mulcahy Named CEO of the Year: You?re Kidding, Right?

    "Not bad for a sales rep turned HR VP."

    Don't talk like that next to your colleague, Geoffrey James. He thinks sales reps should lead the company...

  •  
    4

    Steve Tobak

    01/30/09 | Report as spam

    RE: Xerox?s Mulcahy Named CEO of the Year: You?re Kidding, Right?

    Thanks for the catch - Bob Welch was with Fleetwood Mac.

    And I was also a sales rep at one time. How about that?

    Steve Tobak

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