The Corner Office

I heard it twice last week: “Well, next week’s Thanksgiving, and then comes Christmas and all those holiday parties so nothing’s really going to happen until January.”

Bah! Humbug! Okay, I’m not much of an Ebenezer Scrooge. But let’s face it; if your business is party planning, the holidays are a boom time. Otherwise, you may as well roll up the carpet and hang a “Gone Fishing” sign on the door, right? Wrong.

If you’re resigned to lost productivity and plummeting effectiveness during the holidays, it’s just like handing market share to your competitor. Why? Because, if they’re smart - and I’m sure they are - they’ll be planning new programs for the new year. That’s right, the holidays are actually the best time to initiate change programs, strategic planning, or brainstorm innovative ideas. Anything out of the ordinary.

Why? Well, I’m not entirely sure. This is empirical observation - it just works. Still, I can take a stab at it.
First, this time of year the days are cold, the nights are long, and people don’t hibernate, so they become bored and antsy. Second, the holidays are inspiring - people tend to become animated and optimistic. Third, folks start getting into a freewheeling party spirit, so if you can get them out of their daily doldrums and into a brainstorm or planning session, they’ll be up for it.

Anyway, trust me; it works. In fact, whether you’re looking for a new career, a small business owner, department manager, division VP, or CEO of a Fortune 100 company, here are …

5 Ways to Make the Holidays Work For You:

1. Initiate your annual strategic planning process or just an annual review of your company’s or group’s overarching mission, objectives, strategies, whatever. If you hold weekly meetings starting in November, you should be able to finish and be ready to hit the ground running the first week of January.
2. Initiate development on a new program or SOP. Maybe the timing’s not right for your strategic plan. Instead, review your company’s SOPs (Standard Operating Procedures) and plan to upgrade or fill in the gaps. Or initiate development of a new website, CRM program, whatever you need.
3. Brainstorm new business ideas or opportunities with your staff. Kick it off with a motivational pitch, team-building exercise, or just dinner and drinks. Then assign each person to bring an idea to the table, analyze a competitor, whatever. Coalesce on one or two changes and you’re there. 
4. Conduct a 360 review. Sure, the holidays are a great time for reflection. But don’t reflect on your own subjective and tainted memories; get an objective perspective from your employees, peers, and boss. Conduct a 360 review of your management style and ability and have your staff to do the same.
5. Initiate a 5-Step Career Turnaround. Conduct your own personal SWOT analysis, develop your value proposition, or brainstorm ideas for starting your own business or making changes to your existing one. Hey, that’s what I’ll be doing.

In any case, doing this stuff during the holidays means you’re not doing some other time of the year when you and your folks should be hitting the streets working, right? Right.

Everybody I know - myself included - has hit at least one snag in their career. After all, nobody’s life, business, or career goes straight up and to the right. You may think you’re on the right path, then something changes and you’re suddenly thrown off course.  

A couple of weeks ago a good friend - a senior-level manager at a big company - found out he’s getting laid off after 20 years there. Time for a new plan.

The last four jobs another senior executive friend has taken have been with companies that, for whatever reason, get acquired a year or two later. Poof, he’s back on the street again. He’s getting on in years; can’t keep doing that forever. 

But you know what? Highly accomplished professionals take their careers very personally. People who pride themselves on their ability to grow businesses and companies sometimes have a hard time seeking advice from others when it comes to their own careers.

Unfortunately, successful career change requires a certain level of objectivity that most people simply aren’t equipped with. After all, we’re only human and we inevitably see ourselves through a subjective prism.

Look at it this way: would you attempt a corporate turnaround or restructuring without an objective analysis of the situation or without getting input and feedback from a variety of sources - board of directors, employees, customers, analysts? Of course not. Well, the same goes for your career. 

In fact, thinking of career change as a sort of turnaround or at least a strategic planning process is absolutely the way to go. Think about it; the methodology works:

The 5-Step Career Turnaround

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It was the end of a long work day, but back then, the days seemed to go a lot quicker than they do now. It was 1998 and the stock market’s unprecedented bull run - fueled by the dot-com boom - seemed like it would never end.

At the tail end of a phone interview with USA Today’s Silicon Valley bureau chief, Julie Schmit asked if I would be a source for another reporter’s story on how unbudgeted tax income from the stock market surge was responsible for the nation’s first budget surplus in almost 30 years.    

For those who were too young or have short memories, at that time, the market had indeed seen an impressive bull run. But as they say, “they ain’t seen nothin’ yet.” Over the next 3 years the NASDAQ would skyrocket 250 percent, only to plummet right back down to where it started. Maybe we’d all just as soon forget that ever happened.

And yet, there was a remarkable benefit that, for the most part, slipped under most of our radar screens. But when you read this excerpt from the USA Today archives, the lesson we, in the deficit and budget-challenged present, can learn from history comes into focus:  (more…)

The other day I was listening to Soul Sacrifice from Santana’s remarkable first album, c. 1969. I’ve probably listened to it a thousand times, but I was still blown away by how tight the band was. All I could think of was what it must feel like when a band jams together for the first time and everyone realizes there’s magic in the room.

But the concept of “Great Groups” - where the whole is infinitely greater than the sum of the parts - goes way beyond Santana, The Allman Brothers, or The Beatles, for that matter. This rare, once-in-a-lifetime phenomenon can occur wherever there’s challenge, opportunity, and creative talent.     

Like its topic, there’s an exceptional, one-of-a-kind book that describes - in dramatic and insightful fashion - the conditions under which great groups occur. It’s called Organizing Genius: The Secrets of Creative Collaboration, by Warren Bennis and Patricia Ward Biederman.

The premise is straightforward enough. “In our society, leadership is too often seen as an inherently individual phenomenon.” We hoist Apple’s Steve Jobs up on a superstar-CEO pedestal, but the book reveals a relatively unexplored talent of Jobs - his ability to inspire groups of developers to great heights. For example, he told the first Macintosh design team that they were there to “make a dent in the universe.” And they did.  (more…)

When I was a fulltime executive, I never would have found time for social media and all the communications gadgets everyone’s eyes, ears, and thumbs seem to be glued to these days. I used to work like 50-60 hour weeks, not to mention all the travel. The rare times I was home and not working or sleeping, I had things to do, fun to have, and relationships to maintain … like my marriage.

Now I work a lot less but my time is still somehow consumed - with what, I don’t know - and the lure of social media and communications gadgets loom like an ever-growing mountain of unmet expectations. So I wonder: how the heck does anyone have time for all this stuff and is your business life “more” or “less” fulfilling and productive now than it was pre-social media?

For me, the answers are “I don’t” and “less” and “less.” Bigtime. (more…)

I work in a jungle. Not metaphorically. I’m talking about a real jungle.

Right now I’m watching a 75 pound Rottweiler squirm around on his back, making funny noises, trying to bait a Boxer into playing. The Boxer just sits there and yawns. I have no idea what that means, unless maybe he’s bored. 

As I recline in the office La-Z-Boy - where I do much of my writing - my head rests lightly on a fluffy black pillow named Clyde. He likes to just lay there while I work. Once in a while I reach back and pet him and he purrs. That I get.

If you think this is bizarre, I don’t blame you. I think it’s bizarre too. But still, I’d bet my office environment is tame compared to the jungle you work in.

Sometimes people ask me why I gave up working in corporate America at such a young age (I don’t think I was young - I was 46 - but that’s what they ask). Well, I have a few canned answers, like:

“The workplace has become too PC for a dysfunctional control freak like me.”  (more…)

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If you really want to learn how to move up in the business world, you’ve got relatively few sources of expert information. And when you’re done with all the MBA BS, the business self-help books, and God help us - the life coaches - ask somebody who’s done it, and he’ll tell you.

Come to think of it, if you think you can learn what works in the real world from anyone but someone who actually succeeded in the real world, well, let’s just say you might want to rethink your management potential.

In the past we’ve talked about all kinds of management tools and leadership qualities, but this time, we’re going to cut right to the chase. You won’t find these five tips anywhere else, since you’re the first ones to read them. Moreover, these are indeed CEO best practices that I’ve observed in few middle managers - those with CEO potential.   (more…)

Tired of seeing his business evaporate every weekend, Stuart Frankel - the owner of two Subway franchises in Miami - came up with an idea. He decided to offer all foot-longs for $5, about a buck less than regular prices, on weekends.

Next thing he knew, Frankel had lines out the door and double-digit sales growth.

Next thing Subway knew, it had one of the biggest hits in fast-food history.

The $5 footlong promotion alone generated $3.8 billion over the past year - more than Arby’s and Domino’s entire U.S. business. At a time when everyone’s business is down, Subway’s sales grew 17 percent in 2008, making it the number two fast-food company, worldwide, behind behemoth McDonald’s. Actually, Subway should surpass McDonald’s in total number of franchises in 2010, an amazing feat.

The big question is this: Is the $5 footlong just a flash-in-the-pan, a round number that resonates with fast-food customers? Or is it a function of consumer price-points and price elasticity that affect virtually all markets? (more…)

Entrepreneurs worry too much about what they’re going to develop, make, or market. What’s more important is that they make, develop or market something. The odds that they end up making it big doing something different are apparently pretty high.

Here are 15 companies that became famous, not for what they started doing, but for something that came later. Sure, they may be related, but the point is still valid: better to get started on something; innovative people find a way.

• Backed by French venture capital, DuPont began making gunpowder in 1802.
• McDonald’s. In 1927, brothers Dick and Mac McDonald opened a hot dog stand called “The Airdrome” at the Monrovia airport in California. 21 years later, the company began focusing on hamburgers.
• Nokia was originally a paper mill in Finland. (more…)

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Some executive staff meetings can get pretty heated. I’ll never forget one where we fought over a multimillion dollar promotional budget centered on the prelaunch of a major product line. In the middle of the mayhem, one executive asked a very good question.

“Why do we even need all this PR stuff? Why not just deliver the goods?”

“Because,” I replied, “The only thing more powerful than delivering a great product is saying you’re going to deliver a great product and then doing it.”

That was 12 years ago and I don’t mind admitting that today, my answer would be different. Indeed, telegraphing the introduction of a potentially breakthrough product in advance is a powerful PR strategy I’ve employed many times before and since. But the risk of overpromising and under-delivering can, at times, dwarf the potential reward. (more…)