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Top 5 Best Practices for Writing Effective E-mail

November 18th, 2009 @ 7:00 am

Categories: E-Mail

Tags: Best Practice, E-mail, Online Communications, Dave Johnson

Writing e-mail isn’t exactly Shakespeare, but there’s an art to it nonetheless. Indeed, if Shakespeare were alive today, he’d probably have committed the occasional e-mail faux pas, like YELLING AT Christopher Marlowe or sending typos by forgetting the U in colour.

Read on for the top 5 e-mail dos and the top 5 e-mail don’ts.

Top 5 Dos

5. Put important information in bold, so it’s easier to see. Likewise, if you’ve addressed an e-mail to several people and there’s an action for a certain person, bold his or her name when you address the issue. Use bold sparingly, though.

4. If action is required, say so at the start of the e-mail. Don’t tell a long story with the requested action at the bottom. This is called the BLUF method, but I also tend to call it “getting to the verb.”

3. Keep your signature short and professional. Lose the pithy quote and just include your title and phone number.

2. Keep the subject line relevant. If the topic changes over the course of a long thread, update the subject so it’s relevant.

1. Proof your e-mail before you send it. And make sure your spell checker is running.

Top 5 Don’ts

5. Don’t ever type anything in ALL CAPS, even to get someone’s attention. If you need to catch someone’s eye with something important, put it in bold.

4. Don’t include your entire team or your boss on every e-mail you send. Be selective.

3. Don’t send large attachments unless absolutely necessary, especially to a mailing list or distribution list. If possible, upload your files to the cloud, such as DropBox or MemoPal and provide a link.

2. Don’t send e-mail when you’re emotional. If you’re responding to someone that has made you angry, save the message in your drafts folder until you can proof-read it more objectively, and then send the e-mail.

1. Don’t try to be funny, especially to a mixed audience. The chances of being misunderstood are astronomical.

Here are some more ways to write better e-mail and spend less time in your inbox:

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  •  
    1

    notmd

    11/19/09 | Report as spam

    RE: Top 5 Best Practices for Writing Effective E-mail

    1)assume your e-mail will be circulated even though you think it is private..
    2)don't copy your boss on an e-mail with detail that takes minutes to open..send them the summary..
    3)when you are one large group e-mail don't automatically respond to everyone if they really don't need to get your response like "yes"

  •  
    2

    PKRaghunathan

    11/19/09 | Report as spam

    RE: Top 5 Best Practices for Writing Effective E-mail

    It is well written. The challenge always is in the implementation.
    We all tend to read it like a fiction book and keep it aside.

    It is good to see Colour and not color

  •  
    3

    nhalpern

    11/23/09 | Report as spam

    RE: Top 5 Best Practices for Writing Effective E-mail

    As an executive coach, I'm often shocked at how often sernior executives use email to avoid delivering unpleasant news. Don't negotiate on email, don't announce salary freezes and don't use it instead of sitting down and talking through a problem.
    Nancy Halpern
    http://www.knhassociates.com/

  •  
    4

    notmd

    11/24/09 | Report as spam

    RE: Top 5 Best Practices for Writing Effective E-mail

    Let's create a scenario..

    You are part of project team and your role is to collect financial data from a member of the organization. You e-mail this person multiple times and you know they have opened the e-mail and have not responded..

    a)Contact the project team leader and tell them of your situation?..
    b)send an e-mail again but stating "i must have deleted your response..could you resend"
    c)call the person asking for the data
    d)drop out of the team based on your e-mail not being valued(effectively you were dished) to send a message to the organization about respect..

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