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Microsoft Unveils Bing Search Engine. Nice! Now, Back to Google

June 1st, 2009 @ 9:00 am

6 Comments

Categories: General

Tags: Google Inc., Search Engine, Microsoft Live Search, Video, Microsoft Corp., Search, Corporate Communications, Marketing, Rick Broida

Microsoft took the wraps off the Bing search engine, heir apparent to the unfortunately named Live Search, a few days early. Quick verdict: better, but far from a Google-killer.

Before I explain that, you might want to watch Microsoft’s promo video, which dubs Bing a “decision engine” that helps with things like shopping and travel plans. Take a look:

While Bing brings a few nifty amenities to the table (I do like the Related Searches and Search History in the sidebar), ultimately any search engine is only as good as its results. Live Search’s results always sucked, IMHO. Bing’s are better — though far from perfect.

For example, a search for “Business Hacks” yielded yours truly as the top result (well, the top after two ad links), but no related results on the side. A search for “iPhone” produced all kinds of goodies, including subcategories (Accessories, Software, etc.), images, and the like.

Bing’s coolest feature is video preview: Mouse over any video thumbnail and it immediately starts playing — no need to click through to the hosting site. Alas, it remains thumbnail-size — it’d be great if you could opt for a larger window.

So, yeah, there’s some good stuff here. But for now Google will remain my go-to search engine, because I know it’ll give me the most accurate results.

Give Bing a try for yourself, then let us know what you think. Better than Live Search? Better than Google, even? Or still just an also-ran?

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  •  
    1

    savannahjfoley

    06/01/09 | Report as spam

    RE: Microsoft Unveils Bing Search Engine. Nice! Now, Back to Google

    I tried a search I needed earlier today... stretch limos in Destin, FL. Click on maps... the nearest ones they show are in PensaCola. Google returned much more in the Destin area. Too bad for Bing...

  •  
    2

    BizHacksRick

    06/01/09 | Report as spam

    RE: Microsoft Unveils Bing Search Engine. Nice! Now, Back to Google

    Yeah, just like Live Search, Bing seems incredibly hit-or-miss.

  •  
    3

    rakeshinnovation@...

    06/02/09 | Report as spam

    RE: Microsoft Unveils Bing Search Engine. Nice! Now, Back to Google

    Some one said to me that he wants Microsoft to take over google search and merge it with bing, then i said it will become

    "Bin"g + "Go"ogle = Bingo

  •  
    4

    vgmggroup

    06/02/09 | Report as spam

    RE: Microsoft Unveils Bing Search Engine. Nice! Now, Back to Google

    we are so used to googling that anything new coming up looks stale and outdated. I did couple of searches and it didn't look too bad. Thumbnail for the video's is too small.

  •  
    5

    BizHacksRick

    06/03/09 | Report as spam

    RE: Microsoft Unveils Bing Search Engine. Nice! Now, Back to Google

    @rakeshinnovation: Wouldn't it be "Bingoo"? happy

  •  
    6

    lilesj

    06/11/09 | Report as spam

    RE: Microsoft Unveils Bing Search Engine. Nice! Now, Back to Google

    Looking at Bing from the marketing side of things, I don't really like that the related searches offers up the names of my competitors.

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