Twitter — a business tool? If our recent Guy to Guy on the business value of social networking is any guide, you’d expect me to dismiss Twitter out of hand. But according to the Small Biz Resource Blog, Apple pioneer and all-around tech guru Guy Kawasaki thinks Twitter is one of the most important business tools available for evangelizing your business.
Kawasaki believes in Twitter because “you don’t know who the best evangelist will be for your product or service,” so Twitter allows for the strength in numbers needed to build awareness and support for your company. Read the Small Biz Resource Blog for all of his tips, but here are the best of the best:
- Automatically follow everyone who follows you on Twitter.
- Have a goal for using Twitter and a way to measure how you’re doing at achieving that goal.
- Monitor what people are saying about you by searching for your ID, company name, and industry segment.
- Set up searches for things you’d like to get known for, and then automatically tweet a response when that search term comes up.
- Make it easy to share by adding a Share on Twitter button to your Website.
