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Add a Little Google to Your Business Cards

February 13th, 2009 @ 6:49 am

8 Comments

Categories: Business

Tags: Google Inc., Card, Business Card, Rick Broida

If you’re still doing the old-school business card thing (as opposed to the new-school Dropcard thing), Digital Inspiration has an intriguing suggestion for your next print run: Put Google on your business cards.

Specifically, one way to make your cards stand out is by incorporating that oh-so-familiar Google logo. Or an actual screen-captured Google search result featuring your company. Or something along those lines. See the post for some clever examples.

Neat! I haven’t used (or needed) business cards for years, but I can definitely appreciate this approach. Hand a card like this to someone and you’re sure to get a smile, if not a permanent place on a desk or bulletin board. Which is exactly what you want from a business card, right?

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  •  
    1

    PlasticPrinters

    02/13/09 | Report as spam

    RE: Add a Little Google to Your Business Cards

    Cool idea, but could you get sued by Google for doing something like this?

  •  
    2

    BizHacksRick

    02/13/09 | Report as spam

    RE: Add a Little Google to Your Business Cards

    You know, I was wondering that myself. Obviously if you're a Fortune 500 company, this kind of thing would be a no-no. But for smaller shops, I can't imagine running into any legal trouble.

    Any lawyers out there know if there's any kind of copyright-infringement risk here?

  •  
    3

    BizHacks Dave

    02/14/09 | Report as spam

    RE: Add a Little Google to Your Business Cards

    Obviously, I am not a lawyer, but I can't imagine how this could be grounds for a lawsuit.

    It's not a copyright issue, becuase Google search results are not copyrighted.

    It's not a trademark issue, because trademark violations are primarily concerned with using a trademarked logo or symbol which is "identical or confusingly similar to a trademark owned by another party, in relation to products or services which are identical or similar to the products or services which the registration covers." But in this case, you're not trying to give the impression that you have a competing search engine called "Gogle," you're actually reproducing the Google UI.

    And the entire Internet is based on the idea of this sort of thing. The business card is, in a sense, just a screen capture of a Google search result. Can you sue me for using a screen capture of a set of Google search results? I hope not; if so, Google is saying no one can use their principle product for the purpose for which it was intended.

  •  
    4

    the limority report

    02/17/09 | Report as spam

    RE: Add a Little Google to Your Business Cards

    at the very least, isn't this actually HELPFUL to Google, as Google is being advertised on the business card for... free???

  •  
    5

    Graphicsman

    02/17/09 | Report as spam

    RE: Add a Little Google to Your Business Cards

    might be good to add a "google images" line so you can get your logo in there as well.

  •  
    6

    Nugby

    02/17/09 | Report as spam

    RE: Add a Little Google to Your Business Cards

    I think suing a small Business for using a Card like this would go pretty heavily against Google's "Don't be Evil" Code of Conduct.

    http://investor.google.com/conduct.html

  •  
    7

    BizHacks Dave

    02/17/09 | Report as spam

    RE: Add a Little Google to Your Business Cards

    Hmm. In my experience, Google is not one iota less evil than any other company out there, regardless of their hippy-senentimentality slogan.

  •  
    8

    spanky500

    02/18/09 | Report as spam

    RE: Add a Little Google to Your Business Cards

    Sounds like all I would be doing would be to promote Google...not my business.
    And I'm doing it for free!
    Pretty good scam on googles part to flim flam starry eyed techie fools.

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  • Blogger Thumbnail Rick Broida A technology writer for more than 15 years, Rick Broida is a regular contributor to CNET, Popular Science, Wired and other publications. He's also the author of numerous books, including How to Do Everything with Your Zune. When he's not chained to his keyboard, he's usually shooting hoops or watching quality television. more »

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