Title: Branding Only Works on Cattle: The New Way to Get Known (and drive
your competitors crazy)
Author: Jonathan Salem Baskin
Pages: 261
Price: $26.99 [£15.99 in the UK]
Type: Self-help
Theme: Branding is broken, you moron. Here’s what to do about it.
Who should read: Anyone engaged in marketing or branding in any medium.
Big Think Breakdown: This is full of sage advice and commentary on the problems of branding and what companies can do about them.
your competitors crazy)Author: Jonathan Salem Baskin
Pages: 261
Price: $26.99 [£15.99 in the UK]
Type: Self-help
Theme: Branding is broken, you moron. Here’s what to do about it.
Who should read: Anyone engaged in marketing or branding in any medium.
Big Think Breakdown: This is full of sage advice and commentary on the problems of branding and what companies can do about them.
Praises: Baskin demolishes myths and truisms about branding. His observations generally are excellent, and his chapters on search, social media and the Internet in general are near brilliant. He also offers a number of reasonable action steps for companies to pursue. Finally, the format of the book is highly skimmable, with the main ideas of each section called out in its pages.
Peeves: The title, which is flip and makes it hard to take the book as seriously as it deserves. Baskin likes flip, and readers need to brace themselves.
Quote: “Branding doesn’t work anymore, and you need to be part of a new approach to figuring out why, and then what to do about it.”
Continue reading the full review.
Pages: 1 2
Know of a good business read you'd like to share with your fellow BNET readers?
Email Michael Fitzgerald
Email Michael Fitzgerald
