BNET Insight

Big Think

Game-changing ideas from new business books and other sources of inspiration.

A Qik Look at "Silicon Dragon"

August 4th, 2008 @ 8:12 pm

0 Comments

Categories: People

Tags: Silicon, China, Olympic Games, Robert Scoble, Video, Corporate Communications, Marketing, Michael Fitzgerald

Earlier this year I reviewed Silicon Dragon, which gives us a look at China’s high-tech industry and tries to see which of them will become the Chinese counterparts to Jeff Bezos, Pierre Omidyar and the Google boys.

Think of them as Chinese entries into  the business Olympics. Author (and former colleague) Rebecca Fannin is on her way to the actual Olympics, and stopped off in California to do a quick interview with Robert Scoble.

Few have done a better job of using blogging to build a personal brand than Scoble, a former Microsoftie who has also Twittered his way into a kind of celebrity.  He’s now using Qik (pronounced ‘quick’), which lets you do video interviews via cell phone, to try to be the Oprah of high-tech. The video shows, he could just as easily become the Arsenio Hall of high tech — you get three minutes or so on Fannin’s book, and then five minutes of chit chat about China.

But that’s plenty of time to think about what Qik and others like it will mean for your company’s meetings, intellectual property and communications strategy. (Rick Broida posted recently on his blog about what he sees as Qik’s potential for video conferencing.)

Video on any kind of phone is no safe bet. But my guess is this one is more important than Twitter.

Know of a good business read you'd like to share with your fellow BNET readers?

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
Top Rated
    advertisement
    • Click Here
    • Click Here
    • Click Here
    advertisement