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Stop Being "Distracted"

July 11th, 2008 @ 2:44 pm

6 Comments

Categories: Work Life

Tags: Michael Fitzgerald

Maggie Jackson’s book Distracted: The Erosion of Attention and the Coming Dark Age,” is getting real buzz.
Distracted, by Maggie Jackson
I got this subject line in my email yesterday: Are You Feeling Distracted? (My first thought: just about every minute of the day.)

Are you feeling saturated with all the tools that are supposed to make life better (email, cell phone, IM, etc.)? Do you feel as if your work performance is lagging as a result? If so, then I recommend you take a look at this thought-provoking book by Maggie Jackson, “Distracted: The Erosion of Attention and the Coming Dark Age.” In “Distracted” we learn how new forms of electronic communication are impacting our basic lives.

Personally, I already turn off IM most of the time, and I shut off email when I’m on the phone or trying to get actual work done. I try not to answer my phone during those periods, either.

Author Cali Yost calls it a “Silent Spring” type of book in this review on Fast Company Launching the ‘Attention’ Movement (”Silent Spring” galvanized the environmental movement in this country in the 1960s).

Jackson is not the first by any means to raise the question of whether we’re simply over-connected. I first heard it talked about several years ago by Linda Stone, who talked about “continuous partial attention” (a nice euphemism for the more direct “Distracted”).

Jackson seems to have hit on something important at a time when pretty much everyone is starting to feel its effects. I haven’t read the book, but encourage those who have to weigh in on its value for business leaders. Who, after all, wants to work with people who can’t pay attention?

Know of a good business read you'd like to share with your fellow BNET readers?

 
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  •  
    1

    d_user_name

    07/14/08 | Report as spam

    lineage

    And before Jackson there was the formidable Herbert Simon. This from Wikipedia: "What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it." Computers, Communications and the Public Interest, Martin Greenberger, ed., The Johns Hopkins Press, 1971, p. 40-1.

  •  
    2

    Michael Fitzgerald

    07/15/08 | Report as spam

    lineage

    well, by that reading we've been struggling with information overload at least since the development of the penny paper.

  •  
    3

    gerryharry

    07/23/08 | Report as spam

    Attention Management

    By that measure, to gain maximal attention focus, we would need to immerse ourselves in a sensory-deprivation tank. All incoming sensory stimulation is, itself, information that is competing to distract us.

    When you remove all such information, will there be anything on which we can focus our attention?

    Mike touches on the heart of the matter: deciding on what's important at any given time and context. I find people who suffer most from distraction and attention drift have trouble prioritizing. This is one of those important life lessons I'm trying to teach my children. Not by throwing them in the deep end of information overload and hoping they swim; but by helping them think about the meta-picture: how important is this activity vs another?

    This helps in so many other ways than managing information overload: evaluating work-related issues, loss-aversion tendencies, responding to posts in an online forum...oops, better get back to work. happy

  •  
    4

    Michael Fitzgerald

    07/23/08 | Report as spam

    re: attention management

    Thanks for this comment. I'm trying to do the same with my kids. Only I don't feel like I have a lot of success.

    Michael

  •  
    5

    Corinne.mg

    07/29/08 | Report as spam

    Attention distracters

    For the kids - try this
    1. Sell the TV
    2. Spend the time that you watched TV with your kids doing something they want to do. (1 hour twice a week per kid)
    3.If they do not know what they want do a family think tank on it.
    Good luck

  •  
    6

    Michael Fitzgerald

    07/30/08 | Report as spam

    attention distractors

    a family think tank? what's that?

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