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Is Your Company Going Green?

June 27th, 2008 @ 9:58 am

4 Comments

Categories: Management, Work Life

Tags: Business World, Advertising & Promotion, Strategy, Marketing, Management, Michael Fitzgerald

The business world seems like it’s going green, at least according to what you see in the media. McKinsey has said that having a green strategy is now a competitive edge (if it’s viable). Now Booz Allen’s strategy+business magazine is saying that companies that aren’t going green will find themselves behind when the industrial revolution bursts its bubble. [for more see, my post Are You Ready for the Post-Industrial World?]

What do you think?

[poll id=11]

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  •  
    1

    ennyman

    06/30/08 | Report as spam

    Rather lightweight article and limited value survey

    Is the survey a serious effort to learn something?
    What about all the companies that have been thinking and talking all along about the green benefits their product line? Which button is the right button to vote for? Yes, as fast as possible seems to imply "we're playing catch up."

    As for Green being a fad, to some extent I do think that many businesses are followers and the giving a nod to the Greens is indeed a fad.

    But serious companies should have been thinking about these things a few decades ago. For decades there has been an awareness that we live on a finite spec of rock and water called Planet Earth. Love Canal was... hmmm decades ago. That should have taught us something.

    As for a Green strategy giving anyone a competitive edge... I don't know. That's like saying "having a website is a competitive edge." I don't agree. A website is as necessary as a business card these days. And a green strategy equally necessary. It gives no edge to have one, I do not believe. I just think it is one facet of your total presence in the marketplace.

    I like this author's articles generally, but this one is too lite.

  •  
    2

    Michael Fitzgerald

    07/01/08 | Report as spam

    Re: lightweight

    ah, the mo bile vulgus.


    It's....a......poll. Not a scientific survey. Though voting is going the way I thought it might.

    It was also supposed to link to this post, >Are You Ready for the Post-Industrial World?

    I went on vacation and neglected to tell the person posting for me to link to that post.

  •  
    3

    ennyman

    07/02/08 | Report as spam

    OK, Got It

    The link makes more sense.
    Uhm... Just reacted off the cuff... You usually say more, and obviously intended to.

  •  
    4

    Michael Fitzgerald

    07/02/08 | Report as spam

    re: got it

    Not to worry. Readers should ding me if they think I've posted something lame.

    Michael

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