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INSEAD: Shareholder Value Maximization Misunderstood

December 18th, 2008 @ 5:52 am

Categories: Strategy, Uncategorized

Tags: Shareholder, Financial Accounting, Finance, Jessica Stillman

  • Taking the long view.The Find: Many blame an excessive focus on maximizing shareholder value for the implosion on Wall Street, but one INSEAD professor argues that the real problem is the failure to fully understand exactly what shareholder value maximization means in the first place.
  • The Source: Comments by Theo Vermaelen, professor of finance at INSEAD, on INSEAD Knowledge.

The Takeaway: There’s no shortage of discussion on whether an excessive focus on short-term results contributed to the fall of some of the biggest names on Wall Street. Shouldn’t businesses concern themselves with more than just creating value for shareholders? Not if you have a correct understanding of what shareholder value maximization actually means, says INSEAD’s Vermaelen.

Though maximizing shareholder value seems straightforward enough to the layperson - get the most money for those who own a piece of the company ASAP - Vermaelen reminds us that it is actually a more nuanced concept:

Shareholder value is defined as the present value of free cash flows from now until infinity, discounted at a rate that reflects the risks of these cash flows. So, maximizing shareholder value is not the same thing as maximizing short-term profits, earnings per share or manipulating stock prices through accounting fraud.

It’s a point well taken, but the problem, which the current crisis has made clear, is that it is often possible to sweep risks under the carpet. How do we fix this? Vermaelen advocates reminding businesspeople of their ethical responsibilities and the true, longer-term meaning of shareholder value:

It is difficult, if not impossible to solve the problem [with compensation schemes that align the interest of stockholders and managers], as the current credit crisis indicates. Bonuses based on short-term profits led bankers to take risks that produced short-term profits and short-term stock price increases without creating long-term shareholder value…. there is a need to promote the ethical view that the right thing to do is to maximize shareholder value.

The Question: How exactly should businesses “promote” an ethical, longer-term view of shareholder value?

(Image of telescope for taking the long view by quinn.anya, CC 2.0

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    Holgerson

    12/19/08 | Report as spam

    RE: INSEAD: Shareholder Value Maximization Misunderstood

    I think this view of "shareholder value" is to idealistic. "shareholder value" is the value a company generates for its shareholders. Not more and not less.

    Unfortunately lately many shareholders are less investors but more gamblers. So what will managers do, if shareholders expect huge increases in stock prices or short term earnings? Just think about it...

    If managers are judged upon the wrong measures (see also the post here about the wrong incentives for employees - same thing) they will try to optimize these measures, no matter if it is good or bad for the company. They also think just on short terms, because they know: the next little thing which causes the stock price go down can cost me my job. Additionally most managers are not taken responsible for what they do on the long term. So where is the risk? They maximize what the shareholders expect them to maximize, take the salary and the bonuses and once it will not go well anymore, they just go. No problem for them. Earned enough money and an other stupid company will take them on soon. And the game starts again.

    What we need: Investors with a long term plan, not gamblers, and methods to make managers responsible for what they do. It is ironic (frustrating for the good ones) that mostly those managers are considered to have success that create short therm revenue but kill the company with their decisions on the long term.

    Sooner and later the good ones will learn, that shareholders want no successful company, they want short term revenue, what ever it costs.

    That's why in the crisis companies owned by the founder (or a group of founders or their successors) often stand stronger than companies that have to listen to the stock market. The current stock market has little to do with economy, it is 80% psychology and gambling. If this doesn't change, we will always have an unnecessary economic crisis every few years.

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