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Kawasaki: The Art of Laying People Off

November 20th, 2008 @ 6:17 am

22 Comments

Categories: Management, Tips, Uncategorized, Workplace

Tags: Firing, Layoff, Th, Workforce Management, Human Resources, Jessica Stillman

  • Kawasaki: The Art of Laying People OffThe Find: Ballet it’s not, but famed venture capitalist and blogger, Guy Kawasaki, insists that there is an art to laying people off and offers a host of tips to those facing the onerous task.
  • The Source: The American Express Open Forum blog.

The Takeaway: Few things in business are as unpleasant as laying off or firing staff, but as Kawasaki notes it’s an inevitable part of a career in management. He also insists there is a right way to go about it, and offers a dozen in-depth tips - too many to summarize them all here. Among the best are the following:

  1. Cut deep and cut once. Management usually believes that things will get better soon, so it cuts the smallest number of people in anticipation of a miracle. Most of the time, the miracle doesn’t materialize, and the company ends up making multiple cuts. Given the choice, you should cut too deeply and risk the high-quality problem of having to rehire. Multiple cuts are terrible for the morale of the employees who have not been laid off. (The Corner Office’s Steve Tobak agrees.)
  2. Move fast. One hour after your management team discusses the need to lay off employees, the entire company will know that something is happening. Once people “know” a layoff is coming, productivity drops like a rock. You’re either laying people off or you’re not—you should avoid the state of “considering” a layoff.
  3. Whack Teddy. Most executives have hired a friend, a friend of a friend, or a relative as a favor. When a layoff happens, employees will be looking to see what happens to Teddy. “Did he survive the cut or did he go? Is it cronyism or competence that counts at the company?” Make sure that Ted is dead.
  4. Don’t ask for pity. Sometimes managers go to great lengths to show the person they’re laying off (or firing) how hard it is on them. This reminds me of the old definition of chutzpah: A boy murders his parents and then asks the court for leniency because he’s an orphan. The person who suffers is the one being terminated, not the manager.
  5. Provide support. Usually, the people getting laid off aren’t at fault. More likely, it was the fault of top management—the same top management with golden parachutes. Hence, you have a moral obligation to provide services like job counseling, résumé-writing assistance, and job-search help. There are firms that specialize in helping employees during “transitions,” so use them.

For the other seven bits of wisdom, check out the complete post. If you’ve already let people go and are wondering how to keep morale up after job cuts, BNET has resources for you.

The Question: Both sides of this equation - the manager and the about to be ex-employee - are unpleasant; if you’ve been on either side of the table, what do you wish you could have told the person opposite you about the lay-offs?

(Image of bad news letter by timsamoff, CC 2.0

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  •  
    1

    monger@...

    11/20/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    If you have been espousing some personal professionalism and organisational cultural values about how much you appreciate your staff etc. and doing bonding and team building - Perhaps fire yourself first?

    Never happens though does it?

  •  
    2

    Marsha Keeffer

    11/20/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    Guy's recommendation to cut once and deeply is very true. I've worked inside client companies that prolong the agony through several 'sets' of layoffs, and it's painful, demoralizing and awful. Innovation and productivity go out the window. It's important to realize that those who stay suffer too - they lose their friends and live in fear that they'll be next.

  •  
    3

    lmck

    11/20/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    I agree with the majority of the original post and all that is presented here on BNET.
    As part of and still experiencing a corporate reorganization, I can say that if you are going to lay-off do it fast. The rumor mill was churning for nearly 6 weeks before the axe actually fell. You could feel the sand being fed into the gears. I for one wanted to know one way or another. I got my wish at least.
    For those that are left behind, if you are laying off due to financial concerns, management should be making some concessions as well. As evidenced by the auto-maker CEOs, you cast a big shadow and your actions are scrutinized. Having a layoff without some cutbacks smells of hypocrisy. Don't be surprised when people start bailing after wards as well. (Watched it happen)

  •  
    4

    limjoo

    11/20/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    During good times, we often heard CEOs proclaiming that people are the most valuable asset. However, in bad times, what I couldn't understand is why are CEOs getting rid off their most valuable asset. Surely one retains the assets and get rid of the liabilities. I wonder whether anyone had study this contradicting phenomenon.

  •  
    5

    Sunilhere

    11/20/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    Here ia suggestion: The company wants to reduce the work force by 20% (the target is the lower part of the pyramis) to cut the fixed costs, will it not be a good idea to reduce the salaries of the top management by 20% and meet the objective?

    This was done by some companies in India with great success. The most important gain ws that it boosted the employees morale and committment.

    I will look forward to readers views.

  •  
    6

    tramky

    11/20/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    Won't happen in the United States, where to the victor go the spoils--reaching management is victory (as distinct from the loser flunky non-management staff), and management definitely wants & demands the spoils.

  •  
    7

    smoothtalker

    11/20/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    Some interesting perspectives were laid to spell earlier from both 'limjoo' and 'Sunilhere'.

    I am in total agreement however that the management will not suffer the requisite salary-reductions in order to 'save' line staff. We should not forget where the decisions get made (management). Especially in America where 'Corporate Kingdom' dare not show the face of consideration for anything but personal gains.

    Now limjoo, the phenomenon to which you referred isn't quite as contradictory as posited:
    The organization thrives on profits...management realizes profits through the efforts of its workers (under the guidance of designated delegators)...the workers in this regard become assets to the organization. However, the double-edged sword that becomes their reality lies in the fact that the lack of profitability is attributed not to management...but to the unfortunate 'workforce' which is now viewed as excess in lieu of the manpower/task/profit ratio.
    The axe then falls on the wrong head.

    These are my thoughts...

  •  
    8

    avinashemep

    11/20/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    I have seen the companies laying off the under perfoming employees first. This would give some crediability to the company as well as some breathing time before they target the good performers also.

  •  
    9

    mafalda72

    11/21/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    Sunilhere, I work with top management and suggested your idea at a meeting regarding cost cutting. The only comment was "that IS revolutionary" and that was the end of it. It seems like a good idea if it is temporary and only in order to get through the economic downturn while retaining our best employees who will otherwise be cut. But unfortunately, it is very unpopular.

  •  
    10

    geoffreymh

    11/21/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    The way different cultures address layoffs is interesting. In the States it is seen as hard but necessary activity, something that could be considered an ???art???, something almost to brag about, as in ???I had to rif a few people today??? (rif = reduction in force). In Japan, in contrast, it is seen as an obscenity, the ultimate admission of failure, as shameful and stupid as cutting off your leg.

    The big problem is that it is so easy to turn a quantity problem into a quality people. Not cost cutting but de-skilling. So the key rule is to secure the people you want to keep. Because headcount reduction (note the euphemism) creates such an unpleasant environment that the people you really want to keep, your talented people who can find work elsewhere, will leave. Why do they want to invest any more of their life in a company that treats people as numbers? So don???t expected anyone left behind to breathe a sigh of relief, if they are any good they will all have their resumes on the street before the other shoe falls.

  •  
    11

    nszabelski

    11/21/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    Good comments about making sure the salaried/management "share the pain" with the rest of the organization. We have recently also done some layoffs. Fortunately I come from a company in which the ownership is very engaged and definitely does not have a golden parachute. We are a team and share the good AND bad times TOGETHER. This may be a rareity and I consider myself blessed to be part of such a company.

    The layoffs were done with dignity and respect for the person and the relationships ended on good terms. However, when we recently made the announcement to our salaried group that additional paid days off during the upcoming holidays would not be done this year, I had one tell me "this is crappy, I have kids and bills"...the extra "holiday pay" days that this person will be missing is 2 days worth. No thought given to the fact that around the globe there are many who are going months without pay and those of us who are still working should be greatfull!

  •  
    12

    ettusnape

    11/21/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    I work at a company where nine non management employees had to be cut. In an additional cost saving measure, they also cut a supervisor. That was a good thing too, it made room for the accountant, and the new manager, that were hired. Both announcements came out the same week.
    The looks from the remaining staff resembled Edvard Munch's "The Scream."
    Now that's artsy!

  •  
    13

    lefty750

    11/21/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    Layoffs are a necessary evil of doing business. Prolonging the agony for many weeks instills a very demoralizing time for all that can hurt a company for many years. Having to re-apply for your position, writing reasons that you should keep your job and taking each person one-by-one to the gallows is especially humiliating. Management needs to put as much effort into planning layoffs, as it does for its??? own strategic plan. Dignity and responsibility are key components of this effort that will encompass the people being let go as much and more so to the people remaining. Management must be a part of this reduction as well???they were the ones that got you into this situation in the first place

  •  
    14

    meldot

    11/21/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    The key word in Kawasaki's post is "art." Laying off for the sole purpose of cutting expenses is simply accomplished by cutting the top paid people. To Sunilhere's question, do you cut 20% of the workforce or does management take a 20% pay cut? The answer is really neither. Excuse the somewhat graphic metaphor but the solution to avoid is cutting out the bones and organs that is embedded in the fat. Be an artist, and not a slasher, with the "scalpel." This requires an understanding of who has the skills you need to run the business. Just as the Big 3 is learning, their business model that comes out on the other end of this financial mess will not be the same skills that got them into it. If layoffs are necessary, then I agree with Kawasaki if you cut out the people that can't help you survive today and thrive tomorrow.

  •  
    15

    deval_h_bhatt

    11/22/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    I agree that most valuable asset is people, however during bad times they are layed off. I would like to say that care should be take to lay off non-performing asset and not performing asset

  •  
    16

    David Whelbourn

    11/22/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    I work in an organization where they laid off 100 managers first!!!! Then I found out that they classify anyone who is non unionised as a Manager.

    :~D

  •  
    17

    sundan62

    11/23/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    Wack Ted! Good one, but never seen it happen in the real life. We just went through 30% lay-off. We were told that 30% executives are targeted for lay-offs too. Lies and more lies: only half were actually let go.

  •  
    18

    Ian P

    11/24/08 | Report as spam

    The art of laying people off and keeping them on your side

    Laying people off is a fine skill and one I have done both badly and well.
    The economy cycles constantly and most people understand that at some time in their life they will lose their job. Most good employers know that how you handle this affects how the remaining staff perform long term and also know that you may well be taking many of those people back on in future.
    1, Communicate early. 3 to 6 months is optimum. Let your staff know how your business is faring. They usually have a good idea, but real knowlwdge is better than gossip. If you decide to lay off, tell the whole team as soon as the decision is made, how many and when. Explain the criteria used to decide who is staying and who is safe.
    2. Ask for volunteers. Usually there are around 5% in any team willing to go, either because of age, other irons in the fire or financial opportunities.
    3. Be generous with the severance package, don't just pay the minimum and expect folk to be happy. If the first to go are disgruntled, then those left will pick up on this quickly and believe (probably rightly) that they will get a worse deal as conditions deteriorate. This is when your best are most likely to leave.
    4. Don't use layoffs as an excuse for poor management skills. Nothing upsets your team more than watching the slackers and poor performers get severance packages leaving them to pull the business through hard times, with short hours and poor conditions. Tackle your deadwood using the proper disciplinary and counselling processes.
    5 Support the people going and encourage them to discover their future for themselves. It could be a new job, a new business or retirement. Most local authorities offer help with this and in many areas they have skills and vision far beyond anything you can offer. Talk to them early and pay the extra for their support. Your team will be a lot more confident in their future and your business.
    6 Sit back and watch productivity acheive new heights as your team
    A) understand how much you do care.
    b) compete to stay with you.

  •  
    19

    Ian P

    11/24/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    Post Script
    1a If the business is failing completely, talk about it wioth your team. They will understand.
    1b Do it yourself or through line managers;- don't use HR, Comms or the tea lady to do your dirty work. Respect flows both ways in difficult times

  •  
    20

    michael.ervick@...

    11/24/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    It is important to know that some cultures are
    not as open to the risks of failure that
    American business owners.

    In some cultures, if the business venture is so
    great a risk that it could fail completely,
    they will not issue a business license.

    A business license should not be a license to
    gamble with your employees family income.

    How do firms around the world avoid lay offs?

    They avoid the risk.

  •  
    21

    Julie@...

    12/02/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    A 99-yard touchdown by one of your smallest players? Sunday November 30 the Minnesota Vikings proved the feat possible.

    What if your smallest employees did that for you? Would it make everything work better? Underestimate to your peril the value in your slightest workers or the volume of pain or gain they cause up the line to you.

    One thing CFOs should know today is this. Before layoffs, the CFO's first obligation is to reduce the costs of underperformance at the bottom of the line.

    Maybe a company can't say this, but it's my opinion that employees should meet their objectives or get out; aside from anything to the contrary in employment laws, that is.

    To improve your financial situation, offload underperformance. Perhaps I can help. Pass it on.

  •  
    22

    sledman71

    12/07/08 | Report as spam

    RE: Kawasaki: The Art of Laying People Off

    As an employer I have found laying off loyal employees
    to be a very difficult task. Contrary to what I have read in
    these posts, my wife and I have worked for no pay prior
    to having to do so. Fortunately we have only been faced
    with that scenario twice in the 20 year history of our
    company. Because we are small business (about $5
    million in annual sales) we look at things differently than
    most large corporations.

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