The Find: One marketing pro claims to have found a way to “virtually guarantee” a message reaching its target, no matter how flooded their inbox, by taking advantage of our inflated egos.- The Source: The Influencial Marketing blog of Rohit Bhargava, Senior Vice President of Digital Strategy & Marketing at Ogilvy 360 Digital Influence.
The Takeaway: Sometimes a business term, like Chindia, is descriptive, boiling down something we’re all already talking about into one handy word. But sometimes a business term coinage actually introduces a new idea to our collective consciousness. Bhargava uses his blog to do just that: introduce us to not just a word, but to a concept we’re all sure to hear more about: egocommunication. Here’s the definition:
Egommunication is a form of communication where you can share a message or piece of content with someone based on their own consistent habit of checking mentions of themselves and their content online … in other words, relying on their ego as a channel for your message to get through… In effect, you take advantage of the fact that just about everyone in social media is self-googling on a frequent basis.
In his post, Bhargava lays out several examples of how you could use egocommunication and also offers up a succinct explanation of its unique utility as a form of communication: “It’s the only communication form I can think of where ease of connection is inversely proportional to the internet fame of the person you are trying to connect with. Think Guy Kawasaki is unreachable? Send a tweet mentioning his name and see what happens.”
Neat. And Bhargava is putting the idea to the test by including the names of bigwigs like Kawasaki, Robert Scoble, John Bell, and Ann Handley to see if any can be tempted to post a comment on the post. Thanks to Web 2.Oh… really? for the pointer.
The Question: Do you think egocommunication can cut through the clutter and get you on a bigwig’s radar, or will it just amount to more spam for high profile individuals?
