The Find: Given that your brand is essentially whatever your customers say it is, a new website is using tags to bring brand information out of customers’ heads and into the light.- The Source: The Consumerist blog.
The Takeaway: Brands are intangible, mysterious, but invaluable assets. For marketing managers interested in finding out the unvarnished truth of what the public really thinks of their brand, then ‘brand tags,’ a project of Noah Brier a strategist at Naked Communication may be just the thing.
It’s a simple enough concept: Visitors are asked to enter the first thought that pops into their head when a brand’s logo is flashed across the screen. The answers are recorded and tabulated. But the results can be interesting. As Consumerist points out, Sprint would be interested in knowing that consumers’ first reactions to their logo include:
- Bad
- Service
- Crap
- Boring
- Annoying
- Broken
- Cheap
- Dull
Brand managers can also request that their brands be added to the site. For those on their lunch break, there’s also celebtags.
