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Fostering Innovation Stumps Executives

April 4th, 2008 @ 2:05 pm

6 Comments

Categories: Management, Strategy

Tags: Innovation, Training, Leadership, Strategy, Workforce Management, Management, Human Resources, Michael Mattis

  • The Find: Every executive demands those invaluable intangibles such as innovation and creativity. Yet surprisingly few know to truly nurture them.
  • The Source: Recent surveys by Accenture and the Conference Board.

The Takeaway: Saatchi & Saatchi CEO Kevin Roberts sums up how important innovation is in a recent interview with Knowledge@Wharton:

“You never get insight from formal research… Every company has tons and tons of data, but they are all asking the same questions. Information and knowledge are ‘table stakes.’ Insight and foresight win.”

To foster innovation, you could appoint a chief innovation officer, but the Accenture study reveals that only 11 percent of respondents said their companies have C-suite innovation execs.

Training is also an option. The Conference Board study found that nearly all executives surveyed (97 percent) think that arts training is key to developing creativity. It’s probably too much to expect firms to pay for employees to paint or dance, but even programs like sending employees to work in other departments, managerial training, and mentoring can help and in fact are provided by 80 percent of creativity-seeking firms. The other 20 percent don’t provide them at all. If you’re really serious about innovation, shouldn’t some training be standard?

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  •  
    1

    joesmum

    04/07/08 | Report as spam

    Don't let enthusiasm for innovation lead you astray

    The organisation I work for is committed to innovation - as a guiding principle in a fast-changing environment, where you have to stay fresh to survive. However, innovation for its own sake can lead to over-commitment to technology solutions, that only overload already stretched people with yet more stuff to learn. As a researcher, I see that best practive in relation to innovation involves looking and listening first; throwing new technology at a problem is not innovative at all! Positive management is an innovative approach that looks at situations in terms of what does work, and why, before seeing faults, weaknesses and gaps. It's important to analyse and understand what people do well, and apply these qualities and principles in other areas...combined this with a leadership focus that encourages genuine creative input at all levels (from the bottom up) and devolves decision-making to those who are most able to respond quickly (as Kevin Robertrs says: try, succeeed or fail, evaluate, move on...) Innovation will only succeed if it's part of a process of open communication and reflective practice.

  •  
    2

    jvaneeden@...

    04/10/08 | Report as spam

    Absolutely brilliant

    I think your comment is very perceptive and accurate.

    The fascination with technological solutions often fails to bear in mind the demotivating impact of cognitive overload.

    Google the term "appreciative inquiry" -- it fits in very neatly with what you suggest about a more positive approach, i.e. finding what's right and building on it, as opposed to trying to identify and eliminate shortcomings. Appreciative inquiry is a far better approach to brainstorming and innovation than the conventional fault-finding approach.

  •  
    3

    robertsj@...

    04/11/08 | Report as spam

    RE: Fostering Innovation Stumps Executives

    And I think that what most people believe to be true about innovation and creativity is not true. Most of us think that it needs to be blindingly brilliant flashes of genius when in fact you can nurture creativity just by creating opportunities for people to think differently about a problem, challenge or opportunity. Having people read non-business related articles, books etc, going to movies and asking them to look for connections in out of the way places can spark creativity. So, doesn't have to be dancing. But can be simple conversations with people where you stretch your thinking.

  •  
    4

    Innovation Speaker

    04/12/08 | Report as spam

    Point People Towards the Goal

    Organizations can say "We have to innovate and think outside of the box." all they want, but if they don't provide employees an easy-to-understand framework of how to innovate in ways that will benefit the company and its customers, they will end up with either inaction or a pile of inventions with no innovation at the end.

    If you intentionally or unintentionally encourage invention you will end up with some new ideas that are useful, but none that are truly valuable (this is where innovation and new profits actually lie). The distinction may seem subtle, but it is actually worlds apart when you know where and how to look for the difference.

    Read more here.

    For maximum success people should be provided with an innovation framework (or a map to the goal) and training on how to be most effective in getting there. Innovation can't just be a goal or objective, it has to be a fully-planned and CEO-supported strategy to be successful.

    All the best,

    Braden Kelley
    BloggingInnovation.com

  •  
    5

    yinyoung

    04/17/08 | Report as spam

    RE: Fostering Innovation Stumps Executives

    One way of fostering innovation is to enhance the office's decoration such as hanging and placing more artistic objects. Company can also organize a weekend activities such as sketching competition and games such as business games, bricks building, and etc, among groups. This not only boost employees' creativity, but also teamwork, leadership, brainstorming, and build and improve relationships among employers and subordinates.

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    6

    mryder@...

    04/19/08 | Report as spam

    RE: Fostering Innovation Stumps Executives

    The simplest way to assure that innovation is "fostered" is to provide (1.) a clear statement of why the company will consider something to be "innovative" and (2.) a clear statement about what circumstances would cause the innovation to be rewarded in a way that directly benefits the individual(s) involved.

    Generally, if company leadership can't get that much communication together and abide by it, then most other efforts are essentially arbitrary.

    This should not be confused at all with management's concern about how to measure the innovation's impact on the company's performance. This performance impact issue is not something that should be special to innovation. Any management team that rewards "performance impacts" with bonuses should simply add innovations to the mix of things that can be clearly accounted for as contributors to better performance. This is where managers have to get real: if they will not reward innovators *for being innovative*, as opposed to making the reward conditional upon performance increases, then people will learn that innovation is not worth the effort *at this company*. So in step (2.) above, the "circumstances" to be declared must start with something other than performance metrics. Innovation is about doing things differently to create opportunity. Execution is about doing things a certain way to hit performancetargets.

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