![Internet Marketing image by ohaiyoo1 [cc, 2.0]](http://i.bnet.com/blogs/internet-marketing.jpg)
U.S. News & World Report lists 1,370 business schools in the U.S. Many of them offer traditional business, management, finance, and marketing related courses — but a surprising number lack a curriculum that includes online marketing. Fewer offer the most basic courses in search engine marketing.
Danny Dover, an intern over at one of my favorite blogs, SEOmoz, is able to articulate exactly why educational institutions are lagging.
“The reason I can’t formally study the internet is because there are no formal teachers available. Everyone making a difference in the industry is just that, in the industry. They are not retired and certainly not teaching at universities. It seems that my generation will have to wait until tomorrow to learn about the technological force that is so prevalent today.”
The industry is so young that most who know online marketing are still trying to figure out their own careers. We were a generation that went straight from college into the working world (I personally started a job the day after I graduated). And we were dropped out of college into a dot-com world that encouraged working. Moving into academia was not even in our sights. Many of us found work in the online marketing realm because we find the work exciting, our colleagues young and creative, and our pay twice that of most starting associate professors or adjunct faculty.
Schools churn out M.B.A.’s by the hundreds of thousands every year (according to one of our earlier reports, over 140,000 annually). But surprisingly, they haven’t caught up to really looking closely at the most important marketing outlet in the coming years. It’s inevitable that they’ll have to do that soon, however.
Internet Marketing image by ohaiyoo1 [cc, 2.0]
