The WGA writer’s strike is still in full swing. As a writer myself (or maybe just a poser?), I did a little digging for the actual rates of online video penetration for entertainment from the major networks. The stats help build the case for creative types: Fully 30% of 18 to 29-year-olds report watching video online. What’s even more revealing is that only 16% of 30 to 49-year-old Internet users report the same. Clearly, on-demand, online network programming is going to big in the future, and the generation gap in online video adoption will change about as quickly as young users adopted the medium.
I’m sure the writers recognized the changing climate and responded to a growing market. Their work is identical in both formats, so it seems only fair that the writers fight for their fair share of the growing online pie. Your thoughts?
Disney Writers’ Strike image by NoHoDamon [cc, 2.0]
