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Four Red Flags to Avoid Bad Decisions

February 24th, 2009 @ 4:07 am

4 Comments

Categories: Management, Uncategorized

Tags: Decision, Leadership, Financial Accounting, Management, Finance, Jessica Stillman

The Takeaway: Eventually even good managers will make bad decisions, but there are ways to minimize the frequency and severity of mistakes, say Tuck School of Business professors Sydney Finkelstein and Jo Whitehead and Andrew Campbell from Ashridge Business School in their latest book Think Again. The business profs outline four underlying faults in thinking that decision makers should watch out for and avoid, as well as examples of disastrous past decisions that have resulted from corporate leaders falling prey to these four logical missteps:

  1. Misleading experiences, or memories that seem similar to the current situation, but in reality are not. This fault contributes to more than half of all flawed decisions.
  2. Misleading prejudgments, or situations where previous decisions or judgments influence current decision making.
  3. Inappropriate self-interests, or personal interests that conflict with the responsibilities leaders have for other stakeholders. Crystal clear case in point: former Merrill Lynch chief executive John Thain proposing a $10 million bonus for himself while the financial sector was in dire straights.
  4. Inappropriate attachments, or the strong feelings people tend to have towards a particular group, tribe, place or possession, and which are inappropriate given the decision. For an example, look at President Obama’s appointment of Tom Daschle, with which he had a close relationship, despite early warning signs that the nomination would run into trouble.

Keeping a keen eye out for these faults, examining past decisions for errors and encouraging others to voice alternate viewpoints, the authors suggest, could go a long way towards improving the likelihood of good decisions. For those looking for more on these ideas, check out this interview with Finkelstein on ReportonBusiness.com, or, for the really deep dive, pick up a copy of the book.

(Image of red flag by DRB62, CC 2.0)

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  •  
    1

    Raj Sinha Roy

    02/24/09 | Report as spam

    RE: Four Red Flags to Avoid Bad Decisions

    No.3 is actually No.1, 2 & 3 in the causes for Bad Decisions followed by the rest shown up here. I'm glad this is highlighted and spoken about for long its been on 'mute'.

    Raj{India}

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    2

    jmendoza@...

    02/25/09 | Report as spam

    Four flags? We need a mechanical aid to remember those four?

    The authors miss the point, and their mindset in fact shows the very same blind spot of the people who made-off (sorry, couldn?t resist) with Other People?s Money. We need to always step back, to get the larger ?frame? - the Context ( www.matrixed.org ).

    It wasn?t their poor abilities to make decisions - in fact they were quite effective in making those decisions and ingenious with their execution ? e.g., saying that we only needed actuarial risk hedging in place of regulation.

    Perrow wrote about system accidents . And we so fall in love with our technology, and forget the lessons we should have learned in 1987. And this time, the afterquakes are global - the other side to that wonderful newly minted coin, globalization.

    But we hate the way those soft issues that we cannot quantify and fit into a spreadsheet cell tend to clutter our tidy logical constructs, don?t we?

    When we zoom out, we see the goal in the context of competing goals, and the larger community of stakeholders. But it?s a catch-22, isn?t it. To have that vantage view, one has to want to rise to the next level beyond goals: Values. Heck, maybe even confess to some morality?

    Context and Values lead to clarity, and clarity MIGHT lead to accountability. If we wanted to.

    For a fuller context on decision making, do join my exploration ? www.matrixed.org

  •  
    3

    richard.clarke@...

    02/25/09 | Report as spam

    RE: Four Red Flags to Avoid Bad Decisions

    I still think that, in most cases, 'the worst decision is not to make a decision at all'!

  •  
    4

    kamal.gurgaon@...

    02/25/09 | Report as spam

    RE: Four Red Flags to Avoid Bad Decisions

    Would be interesting to know which of these four is the most frequent cause? In my experience, it is misleading experience, also known as "every doctor has his favorite medicine".

    The dominance of such thinking has brought most of India's top 10 business houses, as in 1990s, to way down the list of top 100, and even lower.

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