Email Jonathan Cummings Jonathan is managing director of the Asia arm of international brand and digital consultancy Start Creative. He has contributed to many advisory boards and councils, including Business Superbrands in the UK, and also finds time to challenge himself with half-crazed feats of endurance, such as climbing three mountains in 24 hours.
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Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
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